As generative artificial intelligence takes the world by storm, enterprises are finding themselves in a race against time on how to optimally tap into it.

With gen AI becoming a C-Suite discussion about separating the signal from the noise, taking the AI and data route is critical, according to Ketan Awalegaonkar (pictured), chief customer officer, chief data/AI officer and partner at PricewaterhouseCoopers LLP.

“There’s maybe 10 or 20% of the industries that are truly at risk,” Awalegaonkar said. “Their business model is going to get disintermediated and reinvented on gen AI … One theme that’s come across the board is they’ve all realized they’ve got to invest in the data and AI core. Because gen AI is only as good as the data and AI core and the risk and the regulatory framework that goes around that.”

Awalegaonkar spoke with theCUBE industry analysts Rob Strechay and Dustin Kirkland at the Google Cloud Next event, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed the importance of AI and data stacks in the modern enterprise world. (* Disclosure below.) 

Through the C-Suite lens

Since enhancing productivity is top of mind for organizations, the C-Suite should look at gen AI through a slightly different lens, according to Awalegaonkar. This is instrumental in ensuring that no stone is unturned because one of the primary objectives of businesses is to maximize revenue.

“The CFO’s office is very focused on how do I get myself to become a digital finance office?” he asked. “Gen AI is going to play a big role there because these are repetitive automated processes. I’ve seen a lot of CFOs get pretty aggressive in a good way and they’re talking to their COOs, the CMOs, the Chief Supply Chain Officer and saying, ‘What are you going to do to this to monetize time-to-market?’”

Marketing continues to play a vital role in enterprises. As a result, gen AI can prove to be a game-changer that streamlines various processes, such as getting offers out faster, Awalegaonkar pointed out.

“I feel gen AI is going to have a huge lift,” he noted. “Can you have pre-packaged gen AI content that you say, ‘This is the offer or the personalized message I want to send?’ How do I use gen AI to take a three-month cycle and get it down to two days?”

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE’s coverage of the Google Cloud Next event:

(* Disclosure: PricewaterhouseCoopers LLP sponsored this segment of theCUBE. Neither PWC nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE