With the surge of artificial intelligence products, data storage innovation is experiencing a revival, with companies looking to keep their data secure and accessible.

Infinidat Ltd. has been at the top of the data storage game and is now releasing a new platform aimed at increasing speed, reducing costs and improving security.

“If you can make storage part of your corporate cybersecurity strategy and have that work with other pieces of software, that’s magic,” said Eric Herzog (pictured), chief marketing officer of Infinidat. “No one has as low a latency as we do … but then all this other software, whether it be the controller upgrade program, the InfiniVerse Mobius, whether it be what InfiniVerse software is going to be doing for you, whether we can deal with cyber detection for your VMware environments, that’s all rolled together.”

Herzog spoke with Rob Strechay, principal analyst of theCUBE, during an exclusive interview with theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed the company’s new line of products, launching today, and Infinidat’s strategy for creating high-end enterprise solutions. (* Disclosure below.)

Making data storage faster and more secure

Infinidat is primarily a software company, with its operating system, InfuzeOS, supporting a new G4 platform, which combines all of Infinidat’s software and data storage capabilities into a 14 rack U configuration. This allows businesses to save space and be flexible with their storage, according to Herzog. 

“The G4 is, ground up, a brand new platform,” he said. “We’ve … figured out a way to create a high-end enterprise solution with triple active controllers, a hundred percent availability, all the features, all the software of InfuzeOS, our InfiniSafe, Infiniverse, all of it into a 14 rack U configuration, which can be delivered either in our rack or you can buy it and install it in your own rack.”

The company will also be extending its cloud edition of InfuzeOS, previously only available on Amazon Web Services, to Microsoft Azure, creating a hybrid multicloud environment.

“It’s all the exact same software; everything’s the same. InfiniSafe, our cyber software works in the colo, it works in the small closet, it works in the giant data center, and it works, by the way, in Azure and also in AWS,” Herzog said.

Further features focus on cybersecurity. Infinidat has incorporated Automated Cyber Protection, or ACP, into its infrastructure that allows Infinisafe, Infinidat’s cybersecurity technology, to automatically detect intrusions.

“You have no gap when a threat is detected, not by the storage … but by the data center-wide software that you have or the [Security Operations Center], if you’ve got that,” Herzog explained. “Then it automatically will give you that immutable snapshot. So, it helps you reduce the threat window.”

Cybersecurity has been a huge concern with the increase in threat actors, some of whom are already using AI. Infinidat has implemented a payment system by which RTO recovery time and snapshot immutability are guaranteed, while their its detection service bills companies based on the capacity scanned.

“ACP really is a boon, because it interfaces with cybersecurity software, which is not from the storage vendor. It’s from someone else that is a cybersecurity expert; that’s their job,” Herzog said. “That’s why the data center bought it or why the enterprise bought it, and now we’re talking with them together.”

Practicing the ‘E-squared’ philosophy of storage

Infinidat has coined the phrase “E-squared” to encapsulate how the company gives its customers both economic advantage and environmental advantage. With the new G4 platform, customers can save space and still keep their media through storage upgrades.

“As we all know, networking gear, server gear and storage are filled with toxins,” Herzog said. “This is not taking your newspapers and your bottles out and putting them in the recycling bin. That level of consolidation gives you not only less power, less rack, less floor, the OpEx advantages of the operational resources, but it also gives you a better carbon footprint.”

InfiniVerse, Infinidat’s storage management and monitoring engine, is receiving features that automate everything from customer payments to power consumption, which will make the customer experience even more efficient and more green.

“Our solutions are known for just going and going and going like the Energizer Bunny and rarely needing to be managed,” Herzog said. “We can see power on every array we’ve ever sold. How much power is being used. You can see the week, the month, the quarter and the year … with the coming version, all of this level of infrastructure, consumption, automation will be built in.”

Here’s theCUBE’s complete video interview with Eric Herzog: 

(* Disclosure: Infinidat Ltd. sponsored this segment of theCUBE. Neither Infinidat nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE