Google LLC announced today it’s adding more advanced personalized capabilities to its AI Mode in Search, an artificial intelligence chatbot that can search many web pages and provide information conversationally.

The company also said it’s expanding the capability to more people around the world, starting today, to more than  180 new countries and territories in English. AI Mode is already available in the United States, the United Kingdom and India.

AI Mode, introduced in March, changes the familiar Google Search experience from a list of links into more personalized explanations in conversational paragraph-style answers. Users can also ask follow-up questions about the content to receive more in-depth information cited with web information.

The company announced that new agentic capabilities are being introduced to AI mode today, starting with the ability to make restaurant reservations. This feature will soon expand to include local service appointments and event ticket purchases.

“For example, you can now ask about getting a dinner reservation with friends that includes multiple constraints and preferences — like party size, date, time, location and preferred cuisine — and AI Mode will streamline this process,” said Robby Stein, vice president of Google Search.

AI Mode will do the hard work of hunting across multiple reservation platforms and websites and find real-time availability for restaurants that meet your needs and come back with eating spots that work for you. It will even link you directly to the booking page when you’re ready to take the last step and finalize the reservation.

The process uses the same technology as Google’s Project Mariner, an AI agent capable of surfing the web for users. It can take control of a web browser under the hood, understand information on the screen — including elements such as links, text, code, buttons and forms — click through them and act like a person.

Google is collaborating with major service providers such as OpenTable, Resy Network Inc., Tock Inc., Ticketmaster Entertainment LLC, StubHub Holdings Inc., SeatGeek Inc. and Booksy Inc. to build out the experience.

Enhanced personalization for U.S. users

Users in the U.S. will now be able to see results personalized for them by their preferences and interests, according to Google.

Starting with dining preferences, users will start seeing more personalized responses from AI mode if they have opted into AI Mode experiment in Labs.

For example, if a user searches and says, “I only have an hour, need someplace to eat lunch, any suggestions?” AI Mode will review previous conversations and previously searched locations on Google Maps to provide more personalized options.

Users will also be able to share anything they find in AI Mode with friends and family using a link-sharing capability, available in the U.S. A new “share” button will make it possible to send AI Mode chats to anyone for collaboration. People who receive the shared link can follow up with questions and continue the conversation where it left off, allowing for easier planning that requires multiple hands or minds.

Google added that the sender maintains control of the links and can delete them at any time.

Image: Google