With mobile devices taking center stage especially in the past year, we’re seeing more web-based activity shifting to this space.  Expectations were high for mobile shopping this holiday season, and Black Friday stats have already demonstrated the growing influence for retailers and consumers, but what about Cyber Monday?  The follow-up to Black Friday was borne of an extended potential for shoppers bargains, but does this have any affect on mobile retail?

Velti, a mobile marketing company, has taken an early look at Cyber Monday activity on the mobile front.  According to Velti, the presence and use of iPhone shopping apps grew by 213% in November 2011 compared to the same month in 2010.  The company also reported that New York, Los Angeles and Dallas experienced the highest impressions on iPhone shopping apps over Thanksgiving weekend.  Cost-per-mile spending of advertisers also saw an increase by 33% on Black Friday, and 49% on Cyber Monday.  And retailers took advantage of the shopping craze as location-targeted campaign rates increased by seven times on Cyber Monday.

Exact numbers regarding Cyber Monday sales aren’t available yet, though it is expected that it will surpass last year’s billion dollar bonanza.  Online mobile shopping dramatically increased as more people enjoy price comparison tools for in-store shopping, and as more retailers expand their holiday marketing campaigns around discounted offers around Black Friday and Cyber Monday.

And as the holidays draw near, it’s expected that online retail shops will unleash more deals, and developers will launch more shopping app aids to help you through the season.