Dell has extended its CRM portfolio, the Dell Cloud Business Applications (DCBA) suite, by adding the Salesforce Service Cloud customer interaction service to line-up. This update extends the capacity already provided by the existing apps, including Sales Cloud, which Dell already supported.

“Dell Integrated CRM with Salesforce Service Cloud helps small and medium businesses not only attain excellent customer service interactions across every service channel but also maximize the value of their existing application investments, and leverage data streams from all enterprise data and all service channels,” Paulette Altmaier, head of Dell’s SMB unit, said.

Now that Sales Cloud is available to Dell customers, the cloud-based CRM functionality that the company offers has been extended substantially. They can cross-reference customer behavior with their level of service via integration to bug tracking systems and the ability to detect unpaid invoices, weakening sales and other early warning signs.

The two Salesforce services can be integrated with other company software via Dell Boomi, and are a part of the Dell Cloud Integrated CRM solution, which is available for a starting price of $565 per month.

Dell’s partnership with Salesforce further cements its entry into cloud services. It has taken a similar route with big data in November, when it opened up the Hadoop plug in for the Crowbar installation tool originally designed for OpenStack.

The cloud and big data are two areas where the competition has also gotten involved. As of this week Hewlett-Packard is offering Box with several of its product families. Businesses that will purchase HP Compaq 6200, 6005 Pro or 8200 Elite Series desktops have access to a lowered annual pricing in case they want to subscribe to the enterprise storage and collaboration service. Box and LG partnered up to promote a deal not unlike this one late last month.