Today Rypple announced its first native Android application. It follows the revamped iOS version launched in September and the launch of its Social Goals 2.0 feature. Rypple’s co-CEO Daniel Debow talked with me yesterday about the company’s mobile strategy.

Salesforce.com announced in December that it plans to acquire Rypple. The acquisition is expected to close in April, and the company will become part of Salesforce.com’s “Successforce” human capital management division lead by enterprise software veteran John Wookey. In the meantime, Rypple is moving forward with its mobile products.

Debow says that although he can’t say that Rypple will pursue a true “mobile first” strategy, he says that mobile will now be more prominent. “Maybe mobile-parallel is a better term,” he says. That means that although features won’t necessarily appear in the mobile apps first, mobile will be part of the overall planning process. Also, there could be new mobile-only features introduced that take advantage of the mobile form factor.

“When you untether people from the laptop or desktop, you get a more organic form of work,” Debow said. For example, phone and tablets are more inclusive and make it easier for users to share the same screen than a laptop or desktop. This provides new opportunities for communication and collaboration. But in particular it sounds like the use cases that the mobile versions will best enable is on the fly, real time feedback.

“For sales teams, the best feedback always happens in the back of a cab after a meeting,” Debow says. There’s a lot of opportunity for managers to provide their employees immediate feedback using a mobile device rather than having to wait for a formal review or even when the manager is at their desk. That means more and better feedback.

Rypple fits broadly into many of the key trends that we’re tracking, including identity in the cloud-mobile-social era and the rise of enterprise app stores. Debow told me last year that he wants Rypple to be the Zynga of the enterprise, as opposed to the Facebook of the enterprise, in that it can run as a layer on top of other enterprise platforms, whether that’s the Salesforce.com AppExchange, the Google Apps Marketplace or the LinkedIn Application Directory. You can find our previous profile of the company here.

Rypple is a great example of the sort of the sort of cross-platform, mobile enabled applications that define the next generation of enterprise computing.