A new startup called DH2i launched this week, bringing with it a new software offering that aims to make SQL databases more cost-effective in the era of Hadoop and unstructured data. The idea is to prevent SQL sprawl, a term that defines general messiness in IT environments due to an overflow of unmaintained instances, by leveraging virtualization.

DxConsole, the company’s flagship product, consolidates all this instances to optimize physical resources utilization and increase the advisability and accessibility of the data throughout the enterprise. DH2i added another layer on top of this concept in the form of additions such as instance re-hosting, fast provisioning and maintenance, multi-site DR support and other things needed for a typical deployment to work right.

“We are forecasting, at the conclusion of our pilot, that DxConsole will allow us to continue to experience considerable reductions in configuration, maintenance times, server counts, license costs and TCO,” said Steve Simpauco, a DBA at California’s Sharp Healthcare. “In addition, DxConsole does not necessitate that we repeatedly rip and replace, rather we are able to preserve existing operational processes and infrastructure investments.”

DxConsole is similar to Sharp Healthcare, a solution that is now discontinued.

It can’t be said that DH2i is lacking a demographic for its offering, but the company is not doing anything particularly new. SQL as a whole is losing tracking in favor of NoSQL alternatives, and a long list of vendors are already focusing on how to manage, store and analyze tomorrow’s data.

On the other hand, virtualization is very much a big trend on its own. And DH2i is not the only one that released an announcement that ties in with the growing trend this week.  VDI company Teradici introduced a new card known as the APEX 2800 designed to mitigate some of the strain caused by multiple users logging into their virtual desktops at the same time by offloading some graphic workloads.  The product was first unveiled last month.