Betsy Amy-Vogt
Latest from Betsy Amy-Vogt
Open internet champion Quantcast takes an intelligent look at solving the third-party cookie conundrum
The end is nigh for the era of easy tracking. It’s been over a year since Google announced it was depreciating third-party cookies from its Chrome browser, yet 80% of internet advertisers in the U.S. still rely on third-party cookies. With the clock ticking down toward Chrome’s 2022 depreciation date, finding an alternative to the ...
Is there life without cookies? Experts consider the future of digital marketing
Google became marketing’s very own cookie monster when it announced that it would discontinue support for third-party cookies in its Chrome browser as of January 2022. Google wasn’t the first to do this: Apple’s Safari and Netscape’s Firefox have long been cookie-less. But with 67.14% of the market share compared to Safari’s 10.11% and Firefox’s ...
Anitian automates cloud security with ‘DevSecOps in a box’
When you’re a software-as-a-service startup, getting security and compliance certified for government contracts is a bit like combining a hula-hoop contest with the limbo. It requires focus and time, pushing you outside your comfort zone. Traditionally, SaaS vendors looking to tap into the lucrative market of the public sector had two ways to navigate the ...
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Lacework CEO spills the secret formula for successful market disruption
Cybersecurity is a huge market: Valued at $153 billion in 2020, it is projected to grow at a compound annual growth rate of 12% to reach $366 billion by 2028, according to Fortune Business Insights. The growth is bolstered by a high-profile challenge. The rise in cloud adoption and remote work has increased the attack ...
Watch live: Think 2021 reimagines the digital experience as IBM powers up hybrid cloud with automation
As businesses take stock after the panic of overnight transformation, they are seeing a post-COVID business world that looks very different from its pre-pandemic incarnation. Remote operations and the need to rapidly respond to the changing economic climate have made cloud computing essential for modern business survival. Adapting means adopting hybrid cloud. But stepping smoothly ...
The ‘AI effect’ headlines IBM Think 2021 as enterprises emerge from coronaconomy
The business world is changing. Has changed. The COVID-19 pandemic drove companies to transform three times faster in 2020 than in previous years, with 66% shifting to more cloud-based business activities. As enterprise clients undergo rapid change in a turbulent business environment, they need guidance. They may find it at the upcoming IBM Think 2021 ...
VIDEO EXCLUSIVE
Widespread open-source adoption increases diversity in cloud-native innovation
Kubernetes has become commonplace. The poster child for open source has matured to the point where it has become a foundational part of production across the industry spectrum. But when it comes to open source, familiarity is breeding innovation not contempt. “The ecosystem is doing what you’d expect it to do once one part of ...
The CNCF mission to ‘get the code out there’ makes end users a priority at KubeCon + CloudNativeCon Europe 2021
The pandemic has brought cloud native into the mainstream, accelerating the adoption of digital business across industries and in businesses from neighborhood mom-and-pop stores to global mega-corporations. It’s more than a surface change; companies that traditionally identified as part of the automotive, transportation or even finance industries now have software as their core. “The dynamics ...
Ansible provides a simple ‘connective tissue’ linking ops, IT and environments
As open hybrid cloud is the enabler for efficient digital business, linking on-premises, cloud and edge, Red Hat’s Ansible Automation platform connects ops teams across the company. “Ansible provides a common language and common automation backplane across these different teams and across these different personas,” said Thomas Anderson (pictured, right), vice president of Red Hat ...
VIDEO EXCLUSIVE
IBM and Red Hat link legacy and open source to bring consistency across environments
When enterprise veteran IBM acquired open-source pioneer Red Hat Inc., it seemed like an odd pairing. But despite its legacy credentials, IBM is a long-time supporter of open source. In 2000, Big Blue made a strategic commitment to Linux, following up a year later with a financial investment of $1 billion. Now, as traditional enterprise ...