Brandon "B.J." Mendelson is the author of the book, "Social Media Is Bullshit" from St. Martin's Press and just spent the past three years of his life living out of hotel rooms across America. Brandon has previously contributed to The New York Observer, Mashable, The Wall Street Journal, and more places than he can honestly remember. He has also been featured on CNN, CNBC, TechCrunch, the CBC, Yahoo! News, and MSNBC, as well as quoted in outlets such as The New York Times, The Los Angeles Times, Reuters, Psychology Today, and other publications. Currently, Brandon is getting ready for graduate school at the University at Buffalo.