Kathryn Buford
Latest from Kathryn Buford
Big Data Analysis Predicts Epic Success for iPhone 5
“Based on what we heard from six million social conversations, the only conclusion we can logically reach is that the launch of the iPhone5 will be epic.” — Vincent Schiavone, co-founder and CEO of ListenLogic What wouldn’t you do for the iPhone 5? According to a recent ListenLogic study, customers are willing to sacrifice a ...
Big Data Security: Olympics Strategies
Don’t freak out, but as InformationWeek notes, your networks could be under attack as you read this. Large and small organizations and projects must protect themselves against increasingly sophisticated modes of cyber attack. Having already received numerous cyber security threats, Olympics officials are prepared to protect their digital and physical interests using big data analytics. ...
From Yawn to Dawn of New Scientific Frontiers in Tech: Q&A with TED Lecturer Ainissa Ramirez
As a tech writer, I investigate iPhone 5 rumors, but I couldn’t name any of the 64 elements from the periodic table of elements that the phone contains. So, what does it matter? Well, 2012 TED lecturer and self-proclaimed Science Evangelist, Ainissa Ramirez explains how the science all around us, and in the technological gadgets ...
NYC Media Mash 2012 Awards Developers for Innovating with Leading APIs
NYC Media Lab has awarded winners in it’s first Media Mash 2012 challenge, which encourages developers to create innovative apps using data from the New York’s leading digital media companies. Providing developers with open feeds and APIs, Media Mash 2012 highlighted more than 50 APIs including those from The New York Times, CBS Sports Fantasy, tumblr ...
Google+ Increases Big Brand Users, But Not Engagement
While Google pursues better and fresher content with it’s recent Wildfire acquisition, its Google+ platform must also innovate to match user engagement levels comparable to Facebook and Twitter. A SocialShare Report from BrightEdge shows that Google+ is gaining momentum with big brands like Visa, H&M and Red Bull creating Google+ pages and bringing their followings ...
Tech Gets Sporty: Mobile Business and Usage at 2012 London Olympics
It seems like marketers are hoping to win bigger than the athletes at the 2012 London Olympic Games. Leading brands like Coca Cola and Visa are launching their largest, multi-dimensional marketing campaigns for the Games. The three tech companies (of 11 total corporate sponsors), Samsung, Acer and Panasonic, are outnumbered by other businesses sponsoring the ...
Peruvian Government Uses Teradata Solution for Efficient Big Data Analysis
SUNAT a major agency operating under Peru’s Economy and Finance Branch, has selected and deployed the Teradata Data Warehouse Appliance to integrate and centralize its data. The success of SUNAT’s adoption suggests Teradata is making strides in its goal of reaching its full potential in big data analysis. Teradata’s Teradata staff says the data technology ...
It’s a Small Big Data World
The saying that “We live in a data-driven society” is an understatement – we live in a data driven world. A recent CSC infographic explains how data is getting bigger faster, detailing trends in the spread of data into the future. The transnational connections that technological advances have helped us forge and strengthen are shrinking ...
Google: The World’s Chauffer
If Google has its way, there’s no telling what will become of Driver’s Ed teachers and their classic advice: “You drive the car, don’t let the car drive you.” At this year’s Sun Valley conference, sponsored by investment bank Allen & Co., Google executive chairman, Eric Shmidt shared new observations on Google’s self-driving car. With artificial ...
Promising a Groundbreaking Integrated Solution, Storyteller Is Not for Kids
Sparkart, a technology and web media consulting group based in Oakland and Nashville, now joins the ranks of those making life easier for developers with its forthcoming tool to make content integration from various sites simpler and quicker. With basic skills in HTML, CSS, and JavaScript, developers can use Storyteller to forego the tediousness of ...
