Kathryn Buford
Latest from Kathryn Buford
Data Visualization Empowers Endangered Languages Project
“Technology has a lot to answer for when it comes to certain languages gaining supremacy over others, and so it’s good to see an effort where technology is being used to claw at least some of that dominance back.” –Ingrid Lunden Vizzuality, a data visualization company, partnered with Google.org and the Alliance for Linguistic Diversity ...
Visualizing the Lifetime Value of a Customer: Facebook Beats Google
Kontagent CEO, Jeff Tseng has highlighted the importance of understanding Customer Liftetime Value (CLTV) in the digital economy. Tseng explains that the analytic allows businesses to evaluate their most valuable customers, how to gain more of them (for less) and how to cater to and retain high-value users. A recent RJMetrics infographic employed the metric ...
New Partnership Harnesses Big Data for Citizen Engagement
Initiatives to harness Big Data to serve the public good are gaining momentum with increased partnerships and financial support. In the spirit of “Data for the Greater Good,” Civic Impulse is joining with LegiNation to exchange data that will provide individuals, advocacy groups, businesses and legislative professionals access to information to better engage with government. ...
Sustainable Big Data
Initiatives like the Sustainia100 are timely in light of new technology platforms from leading businesses like SAP that harness Big Data to foster sustainability. Reviewing organizations across 56 countries, the Sustainia100 honors innovative and scalable solutions that foster sustainable societies. Sustainia has chosen Essess, a Big Data company dedicated to commercial and residential energy efficiency, as ...
Hortonworks Co-founder on Leaving Yahoo, Mind-Blowing Innovations in Big Data
In their ongoing coverage of the 2012 Hadoop Summit, John Furrier and Jeff Kelly spoke with Arun Murthy, Hortonworks co-founder about Murthy’s personal experience stepping away from Yahoo!, Hadoop business strategies, technology innovations and future directions (see part I of the interview below, and click here for part II). Furrier inquires about Murthy’s risk in ...
The Data Science of Facebook Marketing: What Makes a Most Popular Post?
As Facebook expands with its pricey acquisitions, small businesses and emerging brands are still simply trying to optimize their Facebook pages as an effective marketing tool. Dan Zarrella, HubSpot’s in-house Social Media Scientist and author of The Social Media Marketing Book, recent research offers some scientific insight to for those still growing. Zarrella created a ...
Interplanetary Reggae Mon! A Jammin’ Take on Data Art
The success of online events like the 1st International Reggae Poster Contest, created by Michael Thompson and Maria Papaefstathiou, shows Reggae’s transnational impact. Thanks to a new collaboration between Georgia Tech Sonification Lab and Alternative Reggae band Echo Movement, Reggae has gone even further–it’s now interplanetary. Translating numerical data from two stars, scientists helped to ...
“We Talk A Lot About the IT Labor Problem,” says HP – Discusses Network Innovations
In their continued exclusive coverage of HP Discover, Dave Vellante and John Furrier spoke with Senior Vice President and General Manager of HP Networks, Bethany Mayer to discuss networking and virtualization solutions (full video below). Mayer reviews the new technology, Virtual Application Network, which is a module of HP’s intelligent management center allowing clients to perform ...
Big Data’s Romantic Promise
Data integration software companies have provided new solutions to help “realize the promise of Big Data;” but, have organizational wishes “to drive competitive advantage, new business productivity and new revenues and profits” truly been fulfilled? According to a recent Avanade’s study, the answer is yes, while the real question remains: at what cost? The survey ...
Knight Foundation Funding Supports Data in the Public Interest
“Whether it is EU spending data, development aid data or crime data, data driven journalism can facilitate public engagement with issues dealt with by public bodies and international organizations, thus enriching the public debate around them.” – Data Driven Journalism Data journalists, like corporate executives, are tasked with harnessing big data for maximal return; for ...
