Kristina Farrah

A ninja, a tech enthusiast and a lover of sparkly things. Writing in the tech space has become an important part of my role as an observer and historian. As passionate as I am in what I do, I look forward to telling stories of how technological advancement broke out to unprecedented levels, and that I was right there in the middle of it –watching the world change before my very eyes.

Latest from Kristina Farrah

Mobile Ads Saw Triple-Digit Growth in 2011

Everything that used to be exclusively PC is becoming mobile as well –be it virus, malware, anti-virus, videos, even advertising. In Millennial Media’s Q3 SMART report, six verticals experienced triple digit growth led by the Technology vertical which stands with 687 percent augmentation. It’s not more like consumer electronics though, but more like BtoB tech ...

Work Isn’t All About Just Salary Anymore: Social Media and Internet Top Gen Y Expectations

Digital natives, or those never knowing the world without internet, are the future force of the working industry--and let’s face it, their needs and preferences revolve almost entirely around technology. A study conducted by Cisco strongly suggests that the new currency in modern workplaces isn’t money anymore –it’s social media and internet connectivity. The survey ...

Nvidia Parades the World’s First Quad-Core Mobile Processor, Tegra 3

Everybody’s been waiting for Nvidia to finally unveil the Tegra 3 processor, the most powerful and definitely the first quad-core ARM A9-based processor for mobile devices, and it’s finally here. It features a 12-core GeForce graphics unit, better multi-tasking and web browsing, as well as smoother app performance. To top of it all, Tegra 3 ...

Video Ad Market Revels in Booming Budgets

Digital video advertising is so effective of a marketing strategy that it’s expected to grow by 25 percent over the next 12 months, accounting for about 23.8 percent of total online ad budgets, predicts Casale Media Research, a premium online media company. "Digital Video Advertising: Removing Barriers Equals Greater Opportunities” surveys the dynamics of online ...

Alleged Chinese Hacker Targets Companies Involved in Chemical and Military R&D

A string of cyber attack against 48 companies involved in chemical and military industries were traced back to a group called Nitro in China. The attacks are said to be corporate espionage since they target design documents, formulas, and manufacturing processes.

Video Ads are in Season: Google, Others Seek Foothold in this Lucrative Market

According to a survey conducted by Burst Media, 7o percent of web users watch online content every week, and that a fifth of them have taken action after watching a video advertisement. The result shows that online video ads are in season. In fact, there are a good deal of companies setting their sites on ...

From AmazonFresh to BBM Music, Branded Apps Prevail

AmazonFresh, the popular online grocery shopping services provided by Amazon.com, is finally getting its own iPhone app, fashioned by Metia/Seattle, one of the Northwest’s largest digital agencies. The offering is available throughout Seattle and surrounding suburbs, it will join Windows and Android in providing convenient mobile grocery shopping experience. You can download it off the ...

“Scream” for Security with Norton Mobile Update

The mobile industry is not merely surviving, its’ thriving. Mobile devices have become an integral part of our personal and professional lives that we become dysfunctional without it. Given the interest that these gizmos are getting from people from all walks of life, it became another area of exploitation for internet muggers.

Amazon’s Ready for Black Friday Madness

Retailers, online or offline, always give discounts during holiday seasons. For Black Friday, Amazon is the latest online seller to launch a Black Friday Deal store to offer discounts at various times till Black Friday is finally here. They will offer Super Saver to eligible orders priced at above $25.

Yahoo Cashes Out $270M for Ad Network, Board Member Refuses CEO Job

A Yahoo rumor graduates from being rumor as the company confirms that it’s going to buy adnetwork Interclick in an all-cash deal of $270 million. The transaction is expected to close by early 2012. Each share is sold at $9 which is 21 percent higher than its closing $7.4 per share value yesterday. Interclick’s proprietary ...