What does $1.7 billion buy today? For Adobe Inc., the answer is a new cloud service based on an online retail system that processed $155 billion in annual sales one year ago. On the surface, that sounds like a pretty good deal. The new service was announced last month by Adobe as part of its ...

Tickets as we used to know them are a relic of the past. From concerts to sporting events to airline flights, electronic ticketing is largely the norm as paper tickets steadily disappear. When a user has to “open a ticket” with an information technology service desk, the work order is usually machine driven anyway. Do ...

Chris Yeh (pictured) graduated from Stanford University at the age of 19, published a popular book called “Blitzscaling,” and has built a number of internet businesses since 1995. But does he know how to answer 12 tough questions perfectly in five minutes while strapped to a robot-controlled chair swinging through the caverns of a dark ...

Humans are more than just statistics in a dataset. They can have feelings about a brand, and the people at Accenture Interactive are tapping into that emotion to create a different view of what a customer’s experience should be. “When we’re thinking about the new creative and the ways that you can tell stories and ...

When Nikki Mendonça (pictured) departed the agency world after 16 years to join Accenture in 2017, one of the first decisions she made was to change the name of the group she was being hired to lead. Instead of Intelligent Marketing Operations, the new group would be known as Accenture Interactive Operations. The re-branding reflected ...

This story is a prime example of earned media, independent and credible content generated around a topic that deserves to be covered. And one public company Cision Ltd., is seeking to radically transform how corporate communications executives and public relations professionals quantify the business impact of exactly this kind of article. “It’s super simple,” said Kevin Akeroyd ...

As data becomes more valuable to running the modern business, its loss has gone up in price too. That’s one of several key findings contained in the latest “Global Data Protection Index” released by Dell EMC. The report, which surveyed 2,200 global information technology decision makers worldwide, found that the average estimated total cost of ...

Export Development Canada has been fostering trade for Canadian businesses since 1944, but when the export credit agency embarked on its own digital transformation journey two years ago, it discovered that an adjustment was needed. Like any business today, EDC had to focus on the customer experience, which had changed significantly through the emergence of ...

The pressing need for better cybersecurity dominated today at Amazon Web Services Inc.’s AWS Summit, making it clear that Amazon.com Inc.’s cloud computing giant is making it an even higher priority. Security was arguably the headliner of the one-day conference in Santa Clara, California, which attracted some 6,500 AWS customers and partners. And many of ...

Survival in today’s corporate world sometimes means being able to embrace a process of reinvention. Both Adobe Inc. and Intuit Inc. reached similar crossroads several years ago when the two firms made significant changes in product delivery and customer approach. This was highlighted at the Adobe Summit 2019 in Las Vegas this week when Cynthia ...