Mark Albertson

Mark Albertson is a senior writer for theCUBE, SiliconANGLE Media’s livestreaming studio. He is an experienced technology reporter, recognized by Onalytica as a "Who's Who In Cloud Influencer" and named to Peerlyst’s “24 Powerful Cybersecurity Journalists.” Prior to SiliconANGLE, Mark wrote for the San Francisco Examiner, Blasting News, and CBS-Bay Area.

Latest from Mark Albertson

SPECIAL REPORT: THE NEW HYBRID CLOUD

Google Cloud’s second act opens as new CEO Thomas Kurian headlines Next ’19

F. Scott Fitzgerald once memorably wrote that there are “no second acts in American lives.” We are about to find out if there are second acts for cloud computing providers. When the curtain goes up for Google Cloud Next ’19 this morning in San Francisco, two questions will be foremost on the minds of attendees: What ...

Adobe CIO reshapes IT culture for a data-powered customer view

The time may finally have arrived when CIO no longer means “career is over.” As technology drives nearly every business imaginable today, the role of the chief information officer in managing enterprise information technology is not only becoming more important, it is beginning to be viewed as a key stepping stone to top corporate leadership. ...

Union of Adobe and Magento highlights role of open source in enterprise digital experience

What does $1.7 billion buy today? For Adobe Inc., the answer is a new cloud service based on an online retail system that processed $155 billion in annual sales one year ago. On the surface, that sounds like a pretty good deal. The new service was announced last month by Adobe as part of its ...

Entrepreneur says it’s time for the IT service desk to fully automate

Tickets as we used to know them are a relic of the past. From concerts to sporting events to airline flights, electronic ticketing is largely the norm as paper tickets steadily disappear. When a user has to “open a ticket” with an information technology service desk, the work order is usually machine driven anyway. Do ...

Tech investor, author and ‘Mental Samurai’ contestant reveals blitzscaling secrets and more

Chris Yeh (pictured) graduated from Stanford University at the age of 19, published a popular book called “Blitzscaling,” and has built a number of internet businesses since 1995. But does he know how to answer 12 tough questions perfectly in five minutes while strapped to a robot-controlled chair swinging through the caverns of a dark ...

It’s all about customer empathy in the brand experience for Accenture Interactive

Humans are more than just statistics in a dataset. They can have feelings about a brand, and the people at Accenture Interactive are tapping into that emotion to create a different view of what a customer’s experience should be. “When we’re thinking about the new creative and the ways that you can tell stories and ...

Memo to marketing: Get ready for the data-driven era of hyper-personalization

When Nikki Mendonça (pictured) departed the agency world after 16 years to join Accenture in 2017, one of the first decisions she made was to change the name of the group she was being hired to lead. Instead of Intelligent Marketing Operations, the new group would be known as Accenture Interactive Operations. The re-branding reflected ...

Cision rides growing wave of interest in quantifying PR value

This story is a prime example of earned media, independent and credible content generated around a topic that deserves to be covered. And one public company Cision Ltd., is seeking to radically transform how corporate communications executives and public relations professionals quantify the business impact of exactly this kind of article. “It’s super simple,” said Kevin Akeroyd ...

Dell EMC study finds cost of data disruption is $500K and twice that if unrecoverable

As data becomes more valuable to running the modern business, its loss has gone up in price too. That’s one of several key findings contained in the latest “Global Data Protection Index” released by Dell EMC. The report, which surveyed 2,200 global information technology decision makers worldwide, found that the average estimated total cost of ...

Canadian export agency invests in cloud for a premium customer experience

Export Development Canada has been fostering trade for Canadian businesses since 1944, but when the export credit agency embarked on its own digital transformation journey two years ago, it discovered that an adjustment was needed. Like any business today, EDC had to focus on the customer experience, which had changed significantly through the emergence of ...