Mark Albertson

Mark Albertson is a senior writer for theCUBE, SiliconANGLE Media’s livestreaming studio. He is an experienced technology reporter, recognized by Onalytica as a "Who's Who In Cloud Influencer" and named to Peerlyst’s “24 Powerful Cybersecurity Journalists.” Prior to SiliconANGLE, Mark wrote for the San Francisco Examiner, Blasting News, and CBS-Bay Area.

Latest from Mark Albertson

Author goes beyond the bells and whistles of big data buzz

As big data and machine learning tools become essential for modern business, the primary goal is no longer predicting the likelihood of making a sale. It’s now a matter of increasing the likelihood that a customer will buy. This key distinction forms the essential thesis behind former Columbia University Professor Eric Siegel’s book, “Predictive Analytics: ...

Spark doubles down on streaming, data warehousing and deep learning

The Apache Spark community has been wrestling with a wide range of big data challenges in information technology, and Databricks Inc. (which was founded by Spark’s creators), is taking steps to address the enterprise need for machine learning and speedier data processing. “Rather than giving people the fish, you give them the tools to fish,” ...

Major tech transition fuels subscription economy, says analyst

Digital transformation became a hot topic nearly three years ago as the focus on it moved from the halls of Silicon Valley companies to the boardrooms of firms such as General Electric Co., Caterpillar Inc. and Ford Motor Co. Non-tech companies began to consider how to get products to be more like services, how to ...

Subscription model allows Surf Air to expand in Europe and Texas

Surf Airlines Inc., known as Surf Air, is gaining liftoff for a business model attempting success in one of the most capital-intensive, cutthroat enterprises there is: airlines. The California-based company, founded in 2013, uses the recurring revenue from monthly memberships to compete with commercial carriers through a completely different approach. And as the fledgling airline has ...

Caterpillar’s story of connecting half a million machines

Is Caterpillar Inc. becoming a platform or software services company? While some of its executives maintain that the mission is still to sell big iron, the company’s visible presence at the Zuora Subscribed event in June highlights a continued push to provide construction and mining customers with new digital tools. “There’s a lot of software ...

Retailers know they must adopt new tech model or die, says Infor exec

As the shopping experience has moved to the mobile platform, retailers around the globe are confronting a new reality: technology has shifted the balance of power. More often than not, consumers have more information than store personnel these days, knowledgeable about everything from competitor pricing to inventory supply. And that’s forcing many retailers to make ...

Avaap buys into micro-vertical vision for healthcare, retail customers

A cornerstone of Infor Inc.’s business strategy is micro-verticals, a focus on industry-specific software that can provide unique solutions for a baker versus a brewer. When the enterprise software provider bought enterprise resource planning rival Lawson six years ago, it forced one system integrator, Avaap Inc., to make a risky bet that Infor’s strategy would ...

Infor’s M3 solution helps modernize heavy equipment industry

When you own a set of companies that offers customer solutions to diverse industries, such as construction, mining, oil and gas, agriculture, and power, you can count on having plenty of competition. For the Zahid Group, this meant reaching out to Infor Inc. for scalable applications critical to the heavy equipment industry with the goal ...

Koch ‘pushes’ Infor in global CloudSuite implementation, says CEO Phillips

When the investment arm of Koch Industries Inc. paid $2.5 billion for a major stake in Infor Inc., the move was seen as another “traditional company goes digital” story. The extent of Koch’s interest in Infor became clearer today when it was announced that the business applications provider will implement CloudSuite — a benchmark suite for ...

Analysts assess strategic detail around Infor’s Coleman and Birst

Infor Inc. followed up its June 2017 acquisition of Birst Inc., a cloud-native business intelligence, analytics and data visualization platform, with the announcement today of Coleman, an artificial intelligence platform for CloudSuite applications. How those two platforms will complement Infor’s strategic direction was the central question as the company kicked off its Inforum 2017 event in New York. “One ...