Mark Albertson
Latest from Mark Albertson
MaxaAI wins Snowflake Startup competition with innovative ERP solution
After three rounds of judging and evaluation of hundreds of submissions, a verdict is in. MaxaAI Inc. is the winner of the 2023 Snowflake Startup Challenge. The competition invited early-stage startups to build innovative applications and products in a quest for winning a share of up to $1 million in potential investments from Snowflake Inc. Maxa ...
VIDEO EXCLUSIVE
Three insights you might have missed from Snowflake Summit
In the weeks leading up to the Snowflake Summit in June, speculation focused on how Snowflake Inc. would define its vision for the new modern data stack, where applications were being constructed from a set of data elements that can be composed and launched at scale. Today’s applications are being driven by real-time data generated ...
Expansion of Snowpark unlocks new world of programmability for enterprise developers
Among the many announcements at June’s Snowflake Summit in Las Vegas was an expansion of Snowflake Inc.’s Snowpark developer framework. The latest enhancement, Snowpark Container Services, allows developers to build using any programming language, such as Python and deploy the results on a broad range of infrastructure choices. “This is a technology that really wasn’t ...
Texas Rangers baseball team turns to Databricks for channeling unstructured data
During the course of a Major League Baseball game, there will inevitably be a moment when a fielder examines the inside of his cap. He’s not wondering about the fit, rather he’s checking a sophisticated data report prepared by the team’s analytics staff. “If you actually watch a broadcast, you may see a player take ...
Snowplow clears the way for understanding the customer journey using robust streaming tools
In the marketing industry, being able to collect first-party data, information gathered directly from a company’s own customers, has significant value. To help businesses capitalize on this rich inventory of customer insight, Snowplow Analytics Ltd. captures detailed customer journeys and equips businesses with first-party data insight into behaviors and product preferences. The open-source Snowplow RDB ...
VIDEO EXCLUSIVE
Pioneering the future of generative AI: A deep dive with Databricks co-founder Matei Zaharia
The explosive growth of interest in generative artificial intelligence has led to a belief among some tech industry leaders that the massive datasets and common access to information provided by engines such as ChatGPT will lead to a new wave of customization in the enterprise. That outcome was echoed by Matei Zaharia (pictured), co-founder and ...
VIDEO EXCLUSIVE
Delta Lake’s growth and AI hype among the central topics on second day of Data + AI Summit
The Databricks Data + AI Summit has provided an opportunity for tech practitioners to assess key trends and growth vectors in the industry. One benchmark offered during the event involved Delta Lake, the optimized storage layer for storing data and tables in the Databricks Lakehouse Platform. As noted by theCUBE industry analyst Rob Strechay (pictured, ...
BNY Mellon’s Pershing X: Pioneering interoperability in wealth management
Banks or insurers have been grappling with a legacy technology problem. Institutions have incrementally added technologies over time for systems that don’t speak to each other, and this has created points of friction with customers. To address this interoperability issue, BNY Mellon created its own startup to provide wealth advisors with a solution that seamlessly ...
LiveRamp embraces cloud technologies to improve marketing experience for advertisers and consumers
In 2022, LiveRamp Holdings Inc. announced that it would bring its online identity and transaction capabilities to Snowflake Inc.’s Media Data Cloud. LiveRamp was natively embedding its platform into customers’ cloud environments to deliver a more robust data foundation. The news highlighted how important data platforms have become to marketers as they seek to drive ...
Snowflake Data Cloud and machine learning drive Instacart’s online model
The e-commerce provider Maplebear Inc. (d/b/a Instacart) has two constituencies to satisfy. It must meet the needs of customers who order groceries online while helping retailers expand their businesses. To fulfill this dual mission, Instacart relies on the Snowflake Inc. Data Cloud and the machine learning libraries and tools associated with it. “There is a ...









