Snowflake Inc. made a number of announcements during its gathering in Las Vegas this week that were aimed at reducing friction in app development and managing analytical and transactional data on a single platform. The latest moves offered a glimpse into Snowflake’s strategic direction, which will be accompanied by its own set of challenges, according ...

The MarTech stack is becoming a deeper, wider channel for connecting with customers and building relationships, and the common denominator is data. The growth of mobile platforms has changed the landscape for how brands reach and interact with customers. This has led a number of startup companies to build businesses around leveraging cloud technologies and ...

Chat and messaging platforms are becoming more than just a convenient way to communicate. They are emerging as a business driver, offering privacy, security and transactional support at scale. The Brazilian mobile payments platform PicPay is an example of how this new dynamic is reshaping communication between a business and its customers. Digital banking is ...

There are major changes taking place in the advertising model of the online world, and the marketing technology or MarTech industry is having to adjust accordingly. Cookies, the tiny pieces of tracking code that get downloaded to a device when a web site is accessed, are being phased out by Google LLC. Apple Inc.’s decision ...

In May, Snowflake Inc. surprised much of the enterprise computing world with the announcement that it would partner with Dell Technologies Inc. to ease access to on-premises data. The news represented an abrupt departure from Snowflake’s previous insistence that it would remain singularly focused on the public cloud. What changed? A chance meeting between Snowflake ...

Machine learning on its own accord has already made an impact in the enterprise. When combined with automation, robotics and space exploration, the possibilities become even more curious. That’s the premise of Amazon re:MARS, which stands for machine learning, automation, robotics and space, an Amazon Web Services Inc.-hosted event in Las Vegas this month. Technologies ...

The upcoming Snowflake Summit event in Las Vegas offers an opportunity to assess the current state of several important trends in the cloud ecosystem. These include the need for cloud-native companies to address the amount of data that continues to live on-premises, a drive by Snowflake and others in the warehousing space to make inroads ...

When Russian troops began their invasion of Ukraine on Feb. 24, it focused the world’s attention on what role cybersecurity would play in the war. Nearly four months later, a storyline of cyber conflict is beginning to emerge, and it may affect the security industry for years to come. The Russia-Ukraine war was a prime ...

Securing the software supply chain has become akin to eating better, exercising regularly and getting more rest. Everyone knows that it’s the right thing to do, but the execution often leaves much to be desired. A number of industry leaders have stepped forward in recent weeks to add a note of urgency to the software ...

Just as there are credit scores, restaurant scores and movie scores, one startup tech company wants to implement a quality score for business. How does today’s modern business know when it has a quality problem with users? There are so many places where user feedback is available now, that it’s become more difficult to capture ...