Today, someone on Twitter sent me a DM that he was sad I have had to get a restraining order and therefore do not feel comfortable making any geolocation profiles I have public. This was in response to my many public tweets attempting to warn people that publishing your location to perfect strangers simply is ...

I spoke with Tom Parish yesterday about social media strategy and large companies. Be authentic. Check. Be transparent. Check. Be…organized? Wha? The social media strategy guy at the conference didn’t preach that on stage when he was waving his book around. Tom pointed out that in the 90s, every division of a big company wanted ...

I’m going to beat this drum. Again. Social media is a communication tool, like a cell phone. If you view it purely as a marketing tool, you are missing all the many ways it can cut costs and make your customers happy, who then want to make sure you both grow and never go out ...

When people call me a “Social Media Consultant”, it makes me cringe. Rather than focus on the medium, I’ve always preferred to focus on the audience, how a product benefits that audience, and then finding what mediums will get that message to that audience. If it’s on social networks, then that’s the medium to pursue. ...

“Not everything that can be counted counts, and not everything that counts can be counted.” –Albert Einstein REI is a cool store. From the moment I walk in, I feel the former athlete in me clamoring that I just don’t get outside enough. The employees are fit. They all do outdoorsy stuff. From the wood ...

Technology is cool. I love seeing marketing campaigns like Fast Company’s “Influence Project” use it creatively. What I don’t like seeing is a campaign that takes a cool idea and misses the mark in terms of understanding the fundamentals of human motivation and drive. I do not agree with Rohit Bhargava’s assessment that this is ...

This photo was taken by Trey Ratcliff at stuckincustoms.com and is protected by a Creative Commons license. His stuff is pretty awesome which is why people decide to buy his prints and books, attend his workshops, and buy the stuff he says is cool. He is an artist who makes money taking pictures and letting ...

Marketing. It’s often considered a spin doctor-ish, slimy profession intended to deceive people into buying something they don’t need. Marketing as it should be done is actually a very noble profession that can improve people’s lives. However, not only is pursuing “anyone and everyone” at the expense of their happiness unethical, it is stupid and ...

So Fortune released a book entitled The Facebook Effect and asked Michael Arrington from TechCrunch to endorse it. Which he glowingly did because he respected the author. Before asking, the people at Fortune gave Arrington excerpts from the book to use in his post. When he published the post, the author and some others at ...

It’s kind of cool that we can see and share our friends’ music on Pandora using the Facebook “like” feature. I don’t mind my friends seeing what I like and don’t like if I choose to share it. The more we get to know one another via social media, the easier it is to trust ...