Rachel Schramm

Rachel Schramm is a staff writer for SiliconANGLE. She often covers conference segments and is particularly interested in the way Big Data can help civic, educational, environmental, and earth science organizations gain a better understanding of the world in which we live. Rachel is a world traveler but currently resides in Cincinnati, Ohio.

Latest from Rachel Schramm

Integration is a survival mechanism in Big Data tech | #HPBigData2014

Integration is essential as the ecosystem of Big Data technology evolves. Without it, practitioners get lost in the challenges of shifting their data from one technology to another, increasing the chances that they’ll switch to a more consumable solution. When partner companies like Hewlett-Packard, Co.’s HP Vertica and Talend, Inc. work together to achieve seamless ...

Adapting to the new Big Data world of practicality & data integration | #HPBigData2014

The Big Data marketplace is fraught with new challenges as it accelerates into the enterprise, with platforms like Hewlett-Packard, Co.’s Vertica being applied to business for practical reasons, according to Lawrence Schwartz. The VP of marketing at Attunity Ltd. characterized these challenges as an opportunity as his company helps businesses transition Big Data applications from ...

How one conservation group uses Big Data to monitor biodiversity | #HPBigData2014

The Conservation International Foundation (CI) wants to use Big Data collection and analytics to reconnect humanity with the natural world. Right now, the conservationists use an army of camera traps, sensors and a specialized software solution to collect information about animals and conditions in tropical rain forests. CI publishes that data publicly, so it can be used ...

Localytics going beyond metrics to affect buyer behavior | #HPBigData2014

Real time analytics is what sets Char Software, Inc.’s Localytics apart from other business intelligence services, and now the metrics-providing startup is looking to spark more action around its insight. During his interview with SiliconANGLE’s roving news desk theCUBE at Hewlett-Packard Co.’s HP Vertica conference, Localytics co-founder and chief software officer details his goals during these ...

Shaking the buzz out of Big Data: Performance matters | #HPBigData2014

Big Data has reached the point at which performance matters as much as the technology, according to Chris Selland, VP of Marketing and Business Development at Hewlett-Packard, Co.’s Vertica group. Conversations and experiences at the HP Vertica conference underscore to Selland that the Big Data marketplace is shifting towards placing greater emphasis on enterprise-class performance. ...

How “self-serve” data helps Wayfair take on Amazon | #HPBigData2014

Speaking with Dave Vellante and John Furrier on theCUBE at the 2014 HP Vertica Big Data Conference, Wayfair LLC‘s System Architect Jordan Chernev explained that his site differentiates itself from Amazon — “the big whale” — by using data to drive all their decisions. Internally Wayfair, an ecommerce platform, is dedicated to the concept of ...

Hadoop left MapReduce behind years ago| #HPBigData2014

HP Vertica is all about transformative technologies, new use applications, the evolution of its platform, signaling changes including a decline in relevance for MapReduce in the Big Data marketplace, said Colin Mahoney, General Manager of HP Vertica, in conversation with John Furrier and Dave Vellante on the first day of the HP Vertica conference in ...

Two Tap cuts out the middleman for in-app and on-site buys

Two Tap has released an automated checkout service that is designed to enable consumers to make purchases within apps and without leaving websites. The San Francisco-based startup, which has raised $2.7 million in seed funding, sees a host of applications of its service.  A consumer navigating a price comparison app, for example, would be able ...

3 options to build private clouds with public cloud perks

At the OpenStack Enterprise forum, Wikibon founder Dave Vellante proclaimed 2014 “the year of the cloud.” Now that they hype has died down, he said, true change is beginning to occur in large-scale businesses. Many of those businesses are still wrestling with the question of whether to adopt public clouds, private clouds or a hybrid. ...

HP sets out to make Big Data, cloud security enterprise-ready

With its recent release of the ARCSight SIEM virtual appliance, Hewlett-Packard takes another step towards encouraging enterprises to put their faith in big data storage and cloud computing. The SIEM appliance’s security measures offer additional automation and ease-of-use to manage and predict security threats both on and off prem and in private and public cloud ...