Rachel Schramm
Latest from Rachel Schramm
IBM dedicated to new way to do social | #IBMInterconnect
In an interview on @theCUBE at InterConnect IBM’s social business program director, Amber Armstrong, detailed out the social vision around how her team is creating a new way to engage”. New ways of creating engaged media and crowd activated innovation owe their success to “starting the conversations early, often, and really engaging.” according to Armstrong. All the ...
The IBM battleship charts a course between public, private cloud | #IBMInterconnect
Just one year after launching Bluemix, IBM announced “100 new services on top of the platform,” said Steve Robinson, GM of Cloud Platform Services at IBM. Furthermore, IBM has taken “every piece of middleware in IBM” and converted it into a service available in local, dedicated, and public cloud. IBM, Robinson said, and now has a complete ...
On cleaning data lakes and creating analytics for old nerds | #BigDataSV
The only way to scale is to let citizens collect data. That’s the guiding principle behind EMC‘s sustainability project, providing citizen scientists and environmental non-profits a collective platform for sharing and analyzing flora and fauna data. But the feel-good project doesn’t come without the real challenges of delivering analytics services at scale, as we learn from ...
How hybrid cloud will shape the future of enterprise expansion| #IBMInterconnect
The focus this year at IBM Interconnect, according Nancy Pearson, CMO of IBM Cloud, is cloud business applications. “We feature a lot about business applications and the IBM cloud marketplace,” she said. Excitedly, she added that though they announced the marketplace just last year, there are “now 400 applications between IBM and third parties.” This ...
How Watson uses linguistics to uncover Twitter influencers | #IBMInterconnect
MutualMind had over 75 panels displaying real-time, IBM SoftLayer-powered analytics at the IBM InterConnect conference. “We’re very exited about what [Softlayer] offers in terms of Bare Metal plus public hybrid,” said Eric Swayne, VP of Product and Marketing at MutualMind. For MutualMind, the excitement around IBM has a lot to with real-time capabilities. “We realize that marketers ...
Inside IBM’s social mojo | #IBMInterconnect
The IBM Corporation is finding “a new way to [do] social,” said IBM’s GM of Developer Ecosystem, Sandy Carter. She’s one of the bright stars in IBM’s massive engagement organization and she joined theCUBE hosts John Furrier and Dave Vellante at the IBM Interconnect conference to discuss how IBM has achieved such a vibrant social ...
SilverHook powerboats use IBM to finish races, share experiences | #IBMInterconnect
SilverHook powerboats transmit over 2,000 bits of data a second as they race at 150 miles an hour through ten foot waves. IBM helps turn that data into meaningful insights that help SilverHook boats finish races in one piece. Beyond ensuring the safety of the craft and its operators, SilverHook uses data to work with Animation ...
IBM to position aggressively in the storage market | #IBMInterconnect
Eric Herzog, the Vice President of Storage Marketing at IBM, says “IBM is the understated member of the storage world” and therefore is uniquely positioned to dominate the storage space. In a live interview with theCUBE co-hosts John Furrier and Dave Vellante during this weeks IBM InterConnect event, Herzog explained that IBM achieved this goal ...
IBM’s renewed focus on storage | #IBMInterconnect
With a one billion dollar investment in software defined storage, “we’re really serious about this agenda,” said the IBM Corporation’s GM of Storage and Software Defined, Jamie Thomas, in a live interview with theCUBE co-hosts John Furrier and Dave Vellante during IBM’s InterConnect event. “This is an important endeavors for us,” she added, “and part ...
IBM’s fresh take on mobile | #IBMInterconnect
IBM’s partnership with Apple shows that “these established enterprises are beginning to think, speak, and act like entrepreneurs,” said Douglas Soltys, the Senior Editor of Mobile Syrup. An entrepreneurial mindset is key to the mobile market, Soltys explained, because it will allow these to companies to combine different perspectives and — hopefully — create something ...