Rachel Schramm

Rachel Schramm is a staff writer for SiliconANGLE. She often covers conference segments and is particularly interested in the way Big Data can help civic, educational, environmental, and earth science organizations gain a better understanding of the world in which we live. Rachel is a world traveler but currently resides in Cincinnati, Ohio.

Latest from Rachel Schramm

How Fastly uses Google to increase speed, provide more value | #gcplive

Content delivery company Fastly Inc. is one of the first users of the Google Cloud Interconnect platform, announced Lee Chen, head of Product at Fastly. He said his company is “aimed at delivering the content fast and all the way to the edge.” Chen explained at the Google Cloud Platform Live event that Fastly was ...

Google ensures developers can color outside the lines | #gcplive

Google has learned to “meet developers where they are,” with the end goal of making it easier for developers to build high-quality, high-performance cloud applications, said Greg DeMichillie, director of Product Management at Google Cloud Platform, at the Google Cloud Platform Live event. With both App Engine and Kubernetes, Google has placed a high premium ...

How Google sees Cloud as big business | #gcplive

Google aims to capture both developers and big businesses with its new cloud strategy, observed theCUBE hosts Jeff Frick and John Furrier during SiliconANGLE’s live coverage of the Google Platform Live event. In the keynote, Google execs highlighted both tooling and the potential for massive scale inherent in its new services. This “book-end” strategy, which ...

Watson Analytics is the step between data and visualization | #ibminsight

Watson Analytics is designed to discover “what’s actually interesting” in a customer’s data, according to Marc Altshuller, vice president of Product Management and Business Analytics at IBM. Using predictive technology and cognitive discovery, Watson Analytics makes data-driven insights even more meaningful to clients. It’s an amalgamation of older IBM technologies that occupies a space Altshuller ...

Overcoming hurdles to using Big Data in marketing | #ibminsight

Some companies don’t even share customer data with the VP of sales, according to Miles Austin, the “Web Tools Guy” and Sales and Marketing Technologist at Fill the Funnel, Inc. Austin helps companies look at data they collect with a different perspective. Looking at frequency, for example, instead of forcing site visitors to pony up ...

How this international University takes a fresh approach to data science | #ibminsight

It’s very early for data science programs, according to Dr. Ahmet Bulut, director of the Masters in data science program at the Istanbul Sehir University. In fact, his graduate program admitted its first batch of students this semester. Bulut visited theCUBE at the IBM Insight conference and chatted with hosts Dave Vellante and John Furrier ...

Why Cloudant is thriving as an IBM company | #ibminsight

Cloudant has flourished under IBM ownership, said Cloudant CEO Derek Schoettle. From within IBM, Cloudant has been able to deliver on its yearned-for goal of becoming a standard data layer. The capability is called Cloudant Local, and it enables users to move data freely between public and private cloud. This capability goes hand-in-hand with IBM’s focus on ...

IBM’s Watson upgrades highlight machine learning and cloud | #ibminsight

Two of IBM’s major announcements at IBM Insight 2014 have their roots in Watson’s cognitive computing capabilities. Starting with the Data Works product, IBM provides a “cloud-based, data refinement capability” that uses Watson to find and shape information, said Inhi Cho Suh, VP and GM of Big Data, Integration, and Governance at IBM. The new ...

Media is “data-driven in every way” for this TV network | #ibminsight

Media is data-driven in every way, according to Tim Moran, director of Interactive Sales at WNEP-TV / WNEP.com. His company leverages data to “tailor customer experiences” to drive views and advertising campaigns. Right now WNEP-TV / WNEP.com uses Google Analytics and a variety of tracking methodologies to figure out the intricate details of customer engagement with ...

A peek into the future of storage: Snapshots for accurate analytics | #ibminsight

What will the next wave of enterprise storage look like? Catalogic Software offers a peek into the future with its recently launched Copy Data Management Software Platform (CDMSP). The update represents the future because it allows companies to leverage copies to drive business value, according to Ed Walsh, CEO of Catalogic Software. By providing visibility ...