R. Danes
Latest from R. Danes
Moving on up: The benefits of working higher up the stack | #emcworld
Businesses of all sizes are in a race with competitors to digitize, use data to improve marketing and build advanced applications that satisfy customer demands. Companies could lose customers to another business simply because they’re running a better mobile application. This is why it’s crucial for businesses to focus on up-the-stack software and application problems and outsource ...
Real time in our time: Honing the Big Data end game | #emcworld
Data scientists are aggregating information from all new and unthought-of sources all the time these days. From geospatial imaging, to social feeds, to your shopping bill — they are going over the universe of available information with a finetooth comb. What does it all mean? What value are businesses and consumers going to get out of ...
Analysts on the Amazon effect: How will Dell EMC innovate, manage debt? | #emcworld
In IT, there are old names and new names. The new, cloud-native players excite customers with cutting-edge technology and Everything-as-a-Service philosophy of convenience. Yet the older names still inspire trust in reputation. However, the greater scale and variety of software-led infrastructure seems to be giving the newer companies most of the momentum right now. Which brings us ...
A seat at the table: The new role of marketer | #MME16
A company’s marketing team has historically toiled in relative obscurity while CEOs and managers received both credit and blame for performance. However, Big Data technology is transforming marketing as we know it, along with the role of the marketer. Ryan Buma, GVP of AppCloud at Oracle Marketing Cloud, said marketers are now being given “a seat at ...
Use it or lose it: Can an application inventory raise your bottom line? | #emcworld
You know how you keep saying you’re going to go to your computer’s control panel and uninstall all the applications you’re not using, but you keep forgetting? Well, a lot of enterprise managers are just like that with the applications they run for their businesses — only the cost of not taking inventory is higher ...
Don’t go there: Using data to build a better threat brief for travelers | #emcworld
If you happen to travel abroad for work from time to time, you may have been provided with what’s called a “threat brief” to alert you to any safety concerns at your destination. And if it was the typical threat brief, it was up to six months old and about 30 pages long, which may ...
EMC’s David Goulden talks of the challenges fusing cloud-native apps with traditional infrastructure | #emcworld
The advantages of building applications in the cloud are being touted all over the industry. With the ease of purchasing cloud service and DevOps tools, many now see it as the only way to go. But before you go cloud crazy, you need may need to do a survey of your infrastructure. “Traditional apps and ...
Measuring marketing success in the real world | #MME16
Companies are bracing themselves for the tsunami of Big Data marketing tools about to hit their shores. Technology providers are hoping to make big profits peddling these new, heavily-hyped products. But one company warns that the coolest tools may leave businesses disappointed come quarterly report time. Catherine Blackmore, GVP of customer success at Oracle Marketing ...
Weird science: Creating the marketer-data scientist hybrid | #MME16
Everyone is talking about the marriage of Big Data and marketing these days. We are starting to see how the use of data can help target advertising, understand demographics, and ultimately increase a company’s ROI. But what we haven’t figured out is who is going to perform these data parsing-analytics-creative marketing juggling acts. Jay Baer, ...
A happy medium: Can’t market to individuals? Try smaller segments | #MME16
Marketers are all abuzz these days about the combination of data, social and mobile that will enable them to have intimate, one-on-one relationships with their customers. But the reality is that the logistics of that model has yet to be worked out, and it likely poses huge technological challenges. “We’re in an industry full of ...