Saroj Kar
Latest from Saroj Kar
Will the Bigger iPhone 5 Screen Make for Bigger Ad Spends?
The iPhone 5 is the “most beautiful consumer device we’ve ever made”, said Philip Schiller, senior vice president of worldwide marketing for Apple, when the team launched sixth generation iPhone yesterday. The new iPhone is thinner and lighter than ever with a completely renovated design, a new stunning 4-inch Retina display, A6 chip designed by ...
Linux is the Preferred Destination for Conducting Online Scams, Says Iovation Study
Portland-based Iovation, a company that protects businesses against online fraud, identity theft, spam and abuse, published a study that reveals that the Linux operating system is the most used by cybercriminals to conduct fraudulent transactions. Iovation’s solutions are built around a knowledge base containing information for more than one billion physical devices used to conduct ...
Google Makes More than Twitter, Facebook on Mobile Platforms
Mobile is an increasingly important territory for social networks, as we’ve seen from Facebook’s recent efforts and Google’s push with Android and G+. And so there’s an obvious pressure to monetize this new consumer market, where iPads and smartphones run rampant while completely shifting the web experience. Analyst firm eMarketer has published the results of ...
Facebook Turns to LB Marketing, Hopes Mobile Will Turn Its Stock Around
Mobile advertising can bring Facebook’s yearly revenue to $1 billion in the next year, eventually overtaking desktop advertising revenue, said Doug Anmuth, an analyst at JP Morgan. Anmuth thinks Facebook’s mobile advertising is working, and that will push shares to $30 a share — about 66 percent more than the battered stock price Facebook is ...
iPhone Loses Top Spot for the First Time Since Launch, Samsung Takes All
comScore released the MobiLens service report on the U.S. mobile market for the period ending July 2012. The study surveyed more than 30,000 U.S. mobile subscribers and compares the dynamics of the market over the past three months. Increasingly, the use of mobile phones is growing, as more people use smartphones as tools for work, leisure and ...
Is Pinterest the New Search? Apparently the World Revolves Around Images
Pinterest has proven a strong competitor to other social services, showing astronomical growth around the world. Facebook and Twitter continue to lead, but the alternative social network is fast becoming more and more popular among users. Apparently the social networking business revolves around images. Pinterest is a social network geared more to trade and projection ...
Half of the Enterprises that Report Security Breach are BYOD Users Says Report
As the popularity of high-tech mobile devices, more employees prefer to work on their own laptops, tablets and smartphones. This trend is now adopted globally and irreversible, but faces new risks. A recent report commissioned by Trend Micro found that nearly half of enterprises that allow BYOD to connect to a company’s network have experienced ...
Who Will Buy RIM? A Tale of Missed Exits
Those who’ve followed the news for RIM this past year know that the firm now looks something like a desert, with no oasis in sight. There’s been a devaluation of action, a dismissal of interest by millions of consumers, delays in product launches, ongoing trials for patent infringement — the firm is facing the worst ...
Zappos Labs: Pinterest Generates Less Sales than Twitter and Facebook
Facebook is the most popular social networking site in the world, no doubt about that. But Pinterest is the favorite of the consumer–particularly the window-shopper. Various statistics including the recently published SAP and NetBase report show that Pinterest generates four times more revenue than Twitter and increases revenue by 27 percent more per click than Facebook. ...
Entertainment Overtakes Finance in Mobile Ad Growth: [Report]
With mobile devices becoming mainstream, it’s clear that much of our behavior is shifting towards digital content on these mobile platforms. Smartphones are used for several activities including reading email, social networking, finding information, coupons and scanning QR redeeming coupons, staying up-to-date, shopping and of course, being entertained. Mobile commerce in the entertainment industry including ...