Tom Foremski
Latest from Tom Foremski
Who Woulda Guessed? Social Media Budgets Grow While Heritage Media Budgets Shrink.
A global study by Econsultancy, commissioned by ExactTarget, an email and personal marketing firm, has found that 41 per cent of marketers will decrease their spending on print and other offline media this year. The study questioned 1,000 company and agency marketers around the world. – 28% are shifting their overall budgets to digital in ...
Is the Infoglut the Cause of Media Trust Bankruptcy?
In my recent post about the 2010 Edelman Trust Barometer, social media fared badly. But ALL media fared nearly as badly. Why is that? – Is it because we now have more media now than ever before, both social and traditional sources of media? – Is it because more of any thing, devalues that thing? ...
Craigslist Leads the $19.6 Billion Attack on the Classified Ads Sector
Rick Edmonds, over on Poynter Online, notes that the classified ads sector dropped to $6 billion in 2009. This compares with $10 billion in 2008, and $19.6 billion in 2000. Much of that drop can be attributed to Craigslist, which doesn’t charge any money for most of its classified ads listings. With about 30 staff, ...
The Chinese Cyber-Attacks Were About Sexual Blackmail?
The New York Times recently reported that Britain’s spy agency, MI5, warned British executives that were doing business with China, about Chinese attempts to hack into their company systems. This was more than a year ago. The story also said that the Chinese spying efforts combined hacking with attempts at blackmail over "sexual relationships and ...
Why Steve Jobs Should Just Drop the #iPad Price to $0
My first impression of Apple iPad is that its low price of $499 is due to the fact that it’s basically a storefront for Apple’s iTunes and iBooks online store. It looks like there is no Adobe Flash video support, or Microsoft Silverlight video support, which means no Hulu, no BBC iPlayer, no Netflix Direct. ...
iCurumba! Apple Tablet Has Projector, Flash, All Intel Inside. Also Cures Cancer.
“This will be the most important thing I’ve ever done” – Steve Jobs, supposedly referring to the soon-to-be-launched Apple Tablet. All this frantic Apple fanatic hysteria has been like watching a cartoon. Their anticipation is fed by rumors and speculation generated by Social Media tools. Yes, there’s an Event scheduled for this Wednesday at the ...
Sidestepping the Comscore Brawl
Mathew Ingram has done a nice job summarizing this weekend’s tempest in a tea cup among Jason Calacanis, Mike Arrington, and Fred Wilson, the East Coast VC, over web site traffic metrics provided by Comscore. Mr Calacanis is upset Comscore wants to charge thousands of dollars to provide accurate web site traffic reports, while acknowledging ...
Salesforce Has Half a Billion. Who’s Gonna Get Bought?
Salesforce.com [CRM] today raised $500 million in a private debt placement, with an additional $75 million to cover over allotments. Steven E.F. Brown reported in the San Francisco Business Times: Some observers have wondered why the San Francisco company (NYSE: CRM), which said recently that it has more than $1 billion in cash and near ...
NYT Cites Flimsy Evidence Used to Implicate China in Google Attack
John Markoff reports in the New York Times that a computer security researcher found a link to China in the Trojan software used to attack Google. Joe Stewart, a malware specialist with the SecureWorks, a computer security company based in Atlanta, said he determined the main program used in the attack contained a module based ...
Google to Speak to the Press Thursday; More China Disclosure to Come?
GOOG will be presenting its Q4 2009 earnings on Thursday 1.30pm PT you can access the webcast here. Google’s executives will be facing tough questions from Wall Street about China and what a pull out will mean for future earnings. But no matter how angry Wall Street might become with its China policy, Google executives ...