PostPost and its Identity Crisis, Now on Facebook

TigerLogic just launched a real-time Facebook social newspaper PostPost, which is compiled from links, photos and videos a user’s friends share on the social networking site.  PostPost, written in JavaScript and built out of the Facebook Open Graph API, utilizes the Yolink search API and jQuery Masonry plugin to import data from Open Graph and display it in the form of a newspaper as well as enable contest search within the newspaper, among others.

“PostPost — which shouldn’t be confused with the similarly named — resembles the mobile app Pulse and the iPad app Flipboard — the difference being, PostPost is accessible through your web browser.”

PostPost is network-specific news streaming service just like Flipboard, and it’s riding the wave the iPad app has generated. The publishing industry is amidst a transformation, and social networking is playing a bigger and bigger role. This includes curated user-generated content, as it’s a powerful driver for this joint shifting.

Flipboard had established a vision of this change, if not a full-on revolution from a brand and customer standpoint, but as we mention here, they faced some early trouble concerning a licensing breach.  Nonetheless, the iPad app is gaining popularity, as Flipboard CEO Mike McCue discussed at this week’s ‘D: Dive Into Mobile’ conference his vision for the app.  Aiding to this growing industry is the booming influence of apps and the personal cloud, which may even suggest a bright outlook for Flipboard and PostPost.