Salesforce Launches, a Cloud Service Built on Developer Needs

As one of the largest providers of web-based customer relationship management (CRM) software, Salesforce unveiled, a cloud-based database that is built on the needs of developers rather than administrator needs.  The updates come shortly after Microsoft announced its rebates to attract more users to its side of the fence.  Salesforce’s new Database is setting the stage for war against Oracle, too.

Salesforce started swinging their direction towards developers by formulating software that enables them to create new applications for the service, and providing them the computing power to handle it. Its leading software, branded as software-as-a-service, is web-based, and runs on cloud services that can carry out the heavy lifting.  It is only reasonable that they devise a cloud that will enable developers to quickly store and access data.

According to a MediaBeat article, a big focus of is security — which is something that prevents a lot of companies from fully moving their data onto the cloud. Most companies are concerned that offloading sensitive information onto remote databases makes it more vulnerable. A lot of companies also have a number of compliance rules that keep them from doing so. To fight that perception, Salesforce is bringing in its 11 years of experience with security.

“Whenever there’s some new innovation in security or someone suggests an enhancement, it goes out to all of our 87,000 customers immediately,” Kelma said. “Users don’t have to wait however many months for it to trickle down.” stands as the new database competitor of Oracle and is sold via subscription rather than license.

“ is’s existing multi-tenant Oracle-based database, used under the covers of and, but with a new name, a separate URL and features targeting admins and devs spanning different languages and deploying to fixed, mobile and cloud.

“It will be a fully relational service, with features such as field types, triggers and stored procedures, a query language and enterprise search,” according to The Register. uses freemium model. The first 100,000 records and 50,000 transactions per month are free for online storage at, then $10 will be charged each month for the next 100,000 records and 150,000 transactions. As to enterprise users, the charge is $10 per user per month.

In addition, Progress Software Corporation today announced at the Dreamforce 2010 a set of drivers that enables applications and off-the-shelf software to connect to, the JDBC drivers.