Marc Benioff Says Oracle Cancelled His OpenWorld Keynote

salesforce CEO Marc Benioff just tweeted that his keynote has been cancelled by Oracle. He wrote: “I don’t know why….your guess is valued. Just cancelled. That’s all we know.” In lieu of his keynote, he’s invited people to join him at St. Regis AME Restaurant at 10:30 AM tomorrow instead.

Here are the tweets, along with some select commentary:

Marc Benioff Oracle keynote cancelled

Sorry #oow11 I don't know why....Larry just cancelled my keynote tomorrow! Join me@St.Regis AME Restaurant at 10:30AM! I'm disappointed too!

Seems like #oracle is feeling really threatened. Cancelled @Benioff keynote at #oow11 the gloves are off and Larry can't laugh this one off.

Canceling @benioff keynote really takes the mud fight to another level.

Hilarious Twitter moment: SDFC tweeting that Oracle cancelled it's keynote. And SAP is retweeting it. Alternative Universe?

@Benioff criticizes Ellison, so Larry apparently cancels Salesforce keynote, takes his ball, & goes home in huff. #oow11 #nyahnyah

Services Angle

The rivalry between Benioff, who was an executive at Oracle under Larry Ellison, has long been heated. But Benioff has appeared at Oracle OpenWorld every year. is a major Oracle customer.’s services, including its flagship CRM service and its service are both based on Oracle products.

It’s too early to say what this will mean for the rivalry between the two companies and whether remains an Oracle customer for much longer. presumably remains an Oracle customer for the same reasons so many others do: once committed to the Oracle platform it’s difficult and expensive to move off it. But must have had an exist strategy already in place, and this disrespect may be the final straw.