UPDATED 12:03 EDT / NOVEMBER 09 2011

NEWS

Work Isn’t All About Just Salary Anymore: Social Media and Internet Top Gen Y Expectations

Digital natives, or those never knowing the world without internet, are the future force of the working industry–and let’s face it, their needs and preferences revolve almost entirely around technology. A study conducted by Cisco strongly suggests that the new currency in modern workplaces isn’t money anymore–it’s social media and Internet connectivity. The survey spanned across 1,400 students and 1,400 young professionals ages 21-29 in 14 countries, soliciting for their habits and views when it comes to technology use.

Technology is so tightly integrated into the lives of Gen Y that it has become more important than salary, and as equally important as air, food, water and shelter. More than half of the study’s respondents say they could not live without the Internet and cite it as an “integral part of their lives.” 64 percent said they’ll choose Internet connection over a car, while 40 percent valued the Internet more than dating, listening to music and going out with friends. They also want to use the mobile device of their choice.

In addition, 3 in 5 college students believe that workers have the right to work remotely with a flexible schedule while 7 out of 10 students believe going to the office regularly is unnecessary. This stance spans across 60 percent of the college and young professionals demographic last year, and escalated to 69 percent this year.

Moreover, college students ask for social media policies during job interviews, and 56 percent of which will look past a company that bans social media or at least, circumvent the policy, and are wary of those who limit their use.

All in all, Gen Y values social media access, freedom of device and mobility more than money. 40 percent of college students and 45 percent of young employees said they would accept a lower-paying job that had more flexibility with regards to device choice, social media access, and mobility than a higher-paying job with less flexibility. Also, 81 percent want to choose the device for their job – either receiving budgeted funds to buy a work device of their choice or bringing in a personal one in addition to company-issued devices. They have entirely new expectations, and it seems like technology is here to stay to change modern business forever.

However, while it’s apparent the Gen Y is tightly enmeshed with technology and can’t live without connectivity compared to their older counterparts, it’s doesn’t mean you should just go ahead and change your workplace policy without sitting down with your workforce.


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