The partnerships are:
- Factual: Factual provides access to a large location database containing points of interest and all over the world. Factual’s data powered Simplegeo’s location data service, which Geoloqi relied on heavily. Since Urban Airship decided to shutdown Simplegeo’s services after acquiring the company last year, Geoloqi had to go straight to the source. Now Factual and Geoloqi are partnering to bring Factual’s data to Geoloqi developers and bring Geoloqi’s platform to Factual customers.
- Locaid: I had originally pegged Locaid, which provides a platform for using carrier based location information, as a competitor to Geoloqi. But since Geoloqi only uses methods such as GPS or cell tower tracking and Locaid only uses carrier information, it makes for a good partnership so that developers can choose from a wider range of location methods within an application.
The Appcelerator and Factual partnerships make plenty of sense, but the Locaid partnership is the most intriguing since it will extend Geoloqi’s reach into the enterprise and expand both companies’ capabilities. Locaid has carrier partnerships with AT&T, Rogers, Verizon, Sprint, TELUS and T-Mobile. That’s a lot of potential location data.