Blogging platform Tumblr has teamed up with Union Metrics to finally be able to offer its users the chance to visualize and analyze traffic.

The data visualization and analytics platform was unveiled by Tumblr’s marketing and revenue consultant Rick Webb, reports The Next Web.

Union Metrics are the same people behind TweetReach, a tool that can track individual tweets on Twitter and map them as they go viral (or not). The new service, known as Union Metrics for Tumblr, works in a similar fashion, and will transform all of those reblogs, likes and notes into visual data that users can understand at a glance.

Union Metrics for Tumblr should prove to be especially useful for brands and marketers that use Tumblr, which now counts more than 76 million blogs, with as many as 63.5 million new posts being made each day. The new analytics suite is the only one to be fully endorsed by Tumblr, meaning that it will enjoy full access to Tumblr’s vast mountain of data.

Using the service, it will be possible to analyze an individual blog, post, topic or even keyword, allowing users to be able to carefully track the content they create and see how it’s shared among the Tumblr community. Marketers and brands should be able to garner plenty of insights about how their engagement strategy is progressing.

As well as this analysis, Union Metrics for Tumblr also allows users to visualize data on the platform’s key influencers, or ‘curators’. One of the most impressive features is that it can generate a complete ‘reblog tree’ that shows at a glance how far individual posts have travelled.

Union Metrics for Tumblr is yet to go live, but those who are interested in using it can request an invitation for when it’s up and running.