Mary Meeker Data Shows There’s No Stopping Mobile Big Data Madness

Mobile Madness

Kleiner Perkins partner and web technology analyst Mary Meeker has just released an update to her massively popular “Internet Trends” report, adding a few new trends and tweaking some of the older ones to provide one of the most comprehensive pictures of the state of mobile technology and the internet.

SiliconANGLE is still digesting Meeker’s treasure trove of new data, but one immediate standout we noticed from the slides is the stunning illustration (pictured below) of Windows-powered Intel machines fall from grace in recent years. It was Apple that first put a dent in Wintel’s monopoly of all things tech, but as we can see from the slide, its Google’s Android OS that has emerged as the most serious pretender to its throne.

One of the most worrying facts, from Wintel’s viewpoint, is that since 2010, worldwide shipments of smartphones and tablets have actually exceeded those of PCs, in a trend that shows every sign of gathering pace.

Another notable trend covered by Meeker includes one of our favorite topics here at SiliconANGLE — the exponential growth of big data, while “areas to re-imagine” such as education, e-commerce and healthcare also standout.

Here’s a quick look at some of the highlights we uncovered from Meeker’s slides (see them all at the bottom of this post):

  • The importance of mobile devices in e-commerce cannot be overstated. These devices have made a massive impact in the last couple of years, accounting for 24% of all e-commerce in 2012, up from just 6% in 2010. Of the two main platforms, its iOS that leads the way, trouncing Android with almost four times as many transactions.
  • Another trend appears to be the decline of the so-called ‘asset-heavy’ lifestyle among younger people. What with the rise of cloud storage, teenagers and 20-somethings are increasingly doing away with items like books, CDs, DVDs and televisions, leading to the creation of an ‘asset-light generation’.
  • Global big data grew by a factor of nine up in the five years up to 2011, yet to all intents and purposes it remains the “Wild West” of the internet. Even so, the trends suggest that if Facebook is capable of amassing such an extensive bank of data from initially reluctant users, the possibilities for next-generation Bluetooth devices and ‘wearables’ are seemingly limitless.
  • In her ‘re-imagined’ section, Meeker highlights numerous technologies that have been re-imagined in ways we would never have thought possible just a few years ago (think Wi-Fi enabled locks, Instagram taking over photography), and points to areas such as healthcare, education and our faithful wallets as likely areas for transformation next.