FalconStor’s New Deal Hopes to Streamline International Growth

dataStor has signed up to be FalconStor’s sole  distributor in the Australia and New Zealand, according to the local channel publication.

FalconStor made a name for itself by making fast backup appliances for modern environments, while dataStor is a big name Australian VAR that supports a large ecosystem of resellers in the region. These vendors will have access to FalconStor’s solutions through a channel program nicknamed ‘partner choice’, which will remain in pilot stage for the next three months.

dataStor sales manager Andrew Huntley said that FalconStor’s vendor agnostic approach was a big deciding factor in the alliance. The executive used the term “”very complementary” to describe the offering portfolio if his firm’s newest American partner.

“Traditionally our core market has been in SMB and SME. The FalconStor partner choice program really extends our reach within the reseller community,” Huntley told CRN.

“FalconStor gives us an opportunity to offer more of those feature-rich solutions and move higher up the food chain while also growing the opportunities within our existing customer base.”

Huntley provided even more details and said several retailers have already shown interest.

The alliance with the Australian VAR is a big win for FalconStor, which desperately needs to boost its earnings in order to keep up with Wall Street. The company saw revenue drop nine percent last quarter,  a blow that chief executive Jim McNiel  blamed on an unstable global economic climate.

McNiel seems bent on getting his firm back on the saddle. Last month The Register reported that FalconStor went to Wells Fargo for financial advice. The exact nature of the talks was not disclosed, but the vendor issued a brief statement promising that it will reveal any details once they go through the board.