Dell Says BYOD is Still Relevant, Nevermind Dell Can’t Conquer the Trend

According to a recent study commissioned by Dell Quest, allowing workers to bring their mobile devices to work improves productivity and customer response times. The full report by Vanson Bourne is available here.

About 70 percent of the 1,500 IT pros who participated in the survey believe that a BYOD policy can have a direct impact on operational efficiency and the long term success of their organization. At the same time, approximately 59 percent of the respondents agreed that the lack of an effective mobile policy would put their company at a competitive disadvantage.

Three quarters of the participants said that BYOD is first and foremost about the user, and that it can only deliver “massive benefits” if workers’ needs are fully understood by management and IT.  They cited flexible working hours, more creativity, speedy innovation and improved collaboration as four key advantages of the trend.

“This global survey confirms what we have long suspected—companies that embrace a user-focused approach to BYOD may reap the biggest rewards, face the fewest obstacles and deliver real and immediate value in terms of greater efficiency, productivity and competitive advantage,” said Dell mobile director Roger Bjork.

Dell is trying to cash in on BYOD with new hybrid devices that aim to help workers transition from a PC mentality to a mobile state of mind. But Wikibon CTO David Floyer says that this strategy is falling short of expectations on the back of the chided market response to Windows 8.

Floyer says that Dell must solidify its enterprise portfolio if it wants to become less dependent on its declining share of the consumer space. He makes the same observations as Wikibon co-founder Dave Vellante and SiliconAngle founder John Furrier did at Dell World 2012: that the company needs to make the most out of its software acquisitions and bolster its services business.