UPDATED 09:30 EDT / JUNE 06 2013

LIVE: Mobile Consumption on Smartphone Snowball – Rollin’ at Full Speed

Updated with full video – see below.

On today’s SiliconANGLE Live NewsDesk Show, (see live feed below or visit youtube.com/siliconangle to watch on-demand), we learn that, according to a Pew Research Center study, for the first time in history the majority (56 percent) of adults in America have a smartphone.

This is a historic day for U.S. technology. Since the Pew Research Center’s Internet & American Life Project began systematically tracking smartphone adoption, this is the first time ever a majority of adult Americans now own a smartphone of some kind.  Fifty-six percent own a smartphone, 35 percent own some other kind of cellphone and 9 percent do not own a cell phone of any kind.

The shift in mobile gaming, finance, curation, and consumption can only snowball from here. Every major demographic group experienced significant year-to-year growth in smartphone ownership between 2012 and 2013, according to the report.

While the disparity for older demographics is weighted largely on income level, younger adults, regardless of income level, are very likely to be smartphone owners. This signals a shift in what basic-level priorities are to the largest demographic: young-adults. What is seen as a luxury to the older age groups is seen as a necessity to the younger. If your business is not addressing its mobile website, advertising and marketing strategies, it’s going to lose significant market share, and quick.

Joining us now to tell us more about the Pew Internet study is SiliconANGLE Senior Managing Editor Kristen Nicole. (See the live broadcast, embed below ~ if you missed today’s topic, check our YouTube channel for archived clips.)

Some of the things we’ll be discussing with Nicole include the trends revealed through this report, the opportunities smart devices have afforded our society, whether or not these trends reflect a smartphone user’s choice of OS, and some insight on when we can expect smartphones to be the only mobile phone option.


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