Rumors have once again surfaced that Apple has acquired PrimeSense, the company behind the original motion-tracking Kinect technology found in the Xbox 360.  The deal is said to have amounted to $345 million, but PrimeSense has again dismissed the rumor.

“PrimeSense is the leading 3D technology in the market. We are focused on building a prosperous company while bringing 3D sensing and Natural Interaction to the mass market in a variety of markets such as interactive living room and mobile devices. We do not comment on what any of our partners, customers or potential customers are doing and we do not relate to rumors or re-cycled rumors,” the company said in a statement to Slash Gear.

This isn’t the first time PrimeSense dismissed such rumors.  Back in July, when news surfaced that Apple allegedly acquired the company for $280 million, the company rejected the speculation. However, sources claim that talks regarding the deal were well underway at that time, despite what the company said.

But what would Apple want with a motion tracking company?

Previous reports stated that Apple plans on revamping its Apple TV platform with motion tracking, which could ultimately mean users can use hand gestures to change channels, adjust the settings. Alternatively, it could be that the Cupertino giant is spicing things up by adding gesture-controlled games to the TV platform, like what Roku did with the Roky 3. Then again, Apple could integrate PrimeSense technology to its flagship products such as the iPhone, iPad, iPod and Macs.

Could PrimeSense be the missing piece of the puzzle in Apple’s TV ambitions? It was recently reported that Apple’s TV plan is taking a backseat as the company focuses on launching its smartwatch – unofficially dubbed as the iWatch.  The iWatch will be unlike most smartwatches that we’ve seen this year.  Instead of being a smartphone companion, the iWatch is said to be directed at smart home automation, which may mean it can be used to control your home’s electrical appliances remotely such as the thermostat, lights, switches, A/C and even the TV.

Yes, we’re back to the TV.  The iWatch may possibly function as a remote control, record programs even if you’re not at home, provide more information about the program and more, right there on your wrist.  So Apple’s focus on the iWatch could also be good news for the Apple TV, as the company could be working on both products simultaneously, which could possibly mean we’d be seeing the two products launched alongside one another.

The thing that makes PrimeSense so enticing to Apple is ‘Capri’, the company’s 3D sensor that’s been designed for mobile devices such as smartphones and tablets.  If it can fit into Apple’s mobile devices, it can certainly fit into a TV or a set-top box like. But Apple could well be able to make some alterations to the product, making it smaller and more flexible, potentially allowing it to fit into a wearable device such as the iWatch.

Fitting a 3D sensor in a smartwatch, smartphone or tablet could allow for new types of movement to be incorporated into a command set.  It could make presentations and game play more fun for the users.