UPDATED 22:34 EDT / FEBRUARY 18 2015

NEWS

Samsung acquires Apple Pay competitor LoopPay

looppaySamsung Electronics Co. Ltd. has acquired mobile wallet solutions provider LoopPay Inc. for an undisclosed price.

Founded in 2013, LoopPay offers a mobile payments solution that turns existing magnetic stripe readers into secure, contactless receivers, and works with approximately 90 percent of existing point-of-sale (POS) terminals in the United States.

The tech works by way of a mobile phone case that creates a magnetic field that replicates the data on the magnetic strip of standard cards, negating the need to have a physical card.

By comparison, rival Apple Pay requires terminals that support near field communications (NFC), a common technology in Europe and Australia, but with a much smaller merchant presence in the United States.

LoopPay has 10 million merchants using its platform and allows you to add existing credit cards without making any changes.

As part of the acquisition LoopPay’s founders will work closely with Samsung’s Mobile Division, presumably looking at ways of building their technology into Samsung’s range of mobile devices.

“This acquisition accelerates our vision to drive and lead innovation in the world of mobile commerce. Our goal has always been to build the smartest, most secure, user-friendly mobile wallet experience, and we are delighted to welcome LoopPay to take us closer to this goal,” President and Head of IT and Mobile Division at Samsung Electronics JK Shin said in a statement.

Rumors first surfaced in December 2014 that Samsung was working on an Apple Pay competitor that will debut with the Galaxy S6 with LoopPay named as the likely partner.

The acquisition is a win for Samsung. Not only does it now have the technology to take on Apple in mobile payments, it has a company that already has customers and partners; no need for Samsung to start from scratch in a battle towards winning mobile payments dominance.

Based in Woburn, MA, LoopPay had raised $13 million prior to acquisition from investors including Visa Inc., Synchrony Financial and Samsung itself.

Image credit: LoopPay


A message from John Furrier, co-founder of SiliconANGLE:

Your vote of support is important to us and it helps us keep the content FREE.

One click below supports our mission to provide free, deep, and relevant content.  

Join our community on YouTube

Join the community that includes more than 15,000 #CubeAlumni experts, including Amazon.com CEO Andy Jassy, Dell Technologies founder and CEO Michael Dell, Intel CEO Pat Gelsinger, and many more luminaries and experts.

“TheCUBE is an important partner to the industry. You guys really are a part of our events and we really appreciate you coming and I know people appreciate the content you create as well” – Andy Jassy

THANK YOU