The Big Data industry is moving from its 1.0 phase that focused on capturing all the data to the next stage, which entails “getting Big Data really pervasive through the enterprise,” said Chris Twogood, the vice president of product and services marketing at Teradata. In his live interview at BigDataSV with theCUBE co-hosts John Furrier and Dave Vellante, Twogood explained that in order to reach that stage in the Big Data space, “you have to get the data in the hands of business users. You really need to evolve to a place where there’s really Big Data apps. It’s self-service for business users.”

Teradata has recently announced its Big Data Apps based on the company’s Aster AppCenter, which offers a set of applications “focused on specific data analytics functions that business users can use” that are tailored for a field, such as retail, gaming and healthcare. Twogood explained the AppCenter offers a User Interface that the business user can go to, select a number of different components, run the algorithm, and get an output. This application development environment is “a common framework,” which has a portal where developers and business users can interact, a set of services and SDKs, and APIs to interface to third party Business Intelligence tools. Its main advantage according to Twogood is that it’s “easy to customize and adapt for a customer deployment.”

Stay tuned for the full interview, and be sure to check out all of SiliconANGLE and theCUBE’s coverage of #BigDataSV.