Apple on Thursday sent out invitations for its press event, “Spring Forward”, scheduled to take place on March 9 at the Yerba Buena Center for the Arts Theater in San Francisco, while also updating the Apple website to announce the event to Apple fans and users.
It is widely expected that the event’s main focus will be the highly anticipated Apple Watch. Apple CEO Tim Cook confirmed last month that the smartwatch would go on sale in April.
Apple will likely share details about the wearable that have so far been the focus of a barrage of rumors, including expected retail pricing, expected battery life and accessories.
Apple unveiled the Apple Watch in September alongside its new iPhone models, the iPhone 6 and iPhone 6 Plus, and Apple Pay, its mobile payments service.
Apart from an update to the Apple Watch page on its website, Apple has revealed very little about its first major new product category since it launched the iPad in 2010.
Earlier this month Cook said that he believes the Apple Watch will redefine its category, just like the iPod did in the MP3 category and the iPad in the tablet category.
As noted by the Wall Street Journal, Apple’s event invitation, while not specifically mentioning the Watch, does have a hidden “time” connotation:
While Apple did not directly mention a watch, the company hinted at the topic using a watch-related clue. Apple’s invitation said: “Spring Forward.” The day before the event is daylight savings when people will set their clocks one hour ahead.
Apple may also unveil other products at the event, like the rumored 12.9-inch “iPad Pro”/”iPad Air Plus” or the rumored 12-inch MacBook Air with Retina Display –two new products the market has been looking forward to for some time.
The event kicks-off at 10 a.m. Pacific Daylight Time on March 9 and you can watch live on Apple’s Live website or on Apple TV, where a channel will be dedicated to it.