Big Data solutions are driving the telco industry in various areas of the business. From pinpointing routing problems to personalizing marketing campaigns, the telco industry is turning to companies like Hewlett-Packard Co. to deliver real-time data to improve cost efficiencies and increase customer retention.

Andrea Fabrizi, business line manager for Telco Big Data & Analytics, HP CMS, spoke with Dave Vellante on theCUBE, SiliconANGLE Media’s production team, at the HP Big Data Conference 2015 about the data analytics trends he is seeing in the telco space.

According to Fabrizi, “The challenges are how to use data to create applications.” He identifies two areas where real-time analytics are driving innovation within the industry. The first, personalized marketing to improve relationships with subscribers, and the second is using analytics to be more efficient in managing complicated systems.

What is real time?

Real-time analytics are helping telco companies expand capabilities and improve services. They provide visibility to take immediate action.

Fabrizi states that for the telco industry, “Analytics need to be below one second in order to manage results in the short term.” He points out that for other marketing efforts real time can be three seconds, but in this industry, speed is of the essence because companies are looking to target issues and manage networks.

NFV relationship with analytics

Providing an overview of NFV (network functions virtualization) and its relationship to data analytics, Fabrizi feels that NFV is a great opportunity to use more cost-efficient platforms with flexibility and that analytics help to manage the complicated platforms. He refers to HP’s Vertica and IDOL products as the engines that power data analytics, and with the acquisition of Aruba, he details how HP is adding new data sources with Wi-Fi to secure more precision with location capability.

Around the world of Telco

Looking around the world, Fabrizi speaks to the different stages each continent is experiencing within the industry, and he goes on to say that right now we are in the second half of the game (referring to soccer). This half is going to be dedicated to leveraging the data in order to improve processes for marketing and IT.

Watch the full interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of the HP Big Data Conference 2015.

Photo by SiliconANGLE