Twitch may be the undisputed king of livestreaming when it comes to video games, but its esports-focused rival, Azubu, has been steadily gaining ground over the last few years.
Today, Azubu announced that his has landed a two-year deal with the Electronic Sports League (ESL), one of the largest esports organizations in the world, allowing to stream exclusive content from ESL’s major professional gaming tournaments.
According to a statement released by Azubu, the partnership will add its platform to ESL’s list of streaming partners, and it will also provide Azubu with access to “exclusive content and marketing collaborations, such as licensing, distribution and sales representation.”
“Azubu’s partnership with ESL will help both companies grow and expand their reach, which will ultimately better serve the explosively growing esports audiences,” Abe Gottesman, VP of Business Development at Azubu, said in the company’s statement.
“This collaboration is more than a content and sales representation relationship. Azubu and ESL are strategically aligned on providing brands a more meaningful and innovative way to interact with the massive esports demographic on a global level and to deliver Azubu’s esports community the best esports programming found anywhere on the planet.”
It is unclear what exactly the nature of the exclusive content that ESL will provide to Azubu. The esports tournament organizer already has a number of other partnerships with streaming services, most notably with Twitch, with whom ESL recently renewed its long-standing partnership to broadcast its competitions.
Azubu did note, however, that ESL’s 4 Media Network will now be its sole sales representative in Europe, working to form brand relationships between the two companies and selling advertising through Azubu’s livestreaming platform.