Server virtualization firm Virtuozzo, which was spun out of German tech company Parallels IP Holdings GmbH, is going all-in on containers with plans to build a “full container stack” focused on the data center.

Virtuozzo sells virtualization software that’s mostly deployed by service providers looking to deliver dedicated cloud-based servers. However, The Register notes that its products are closer to containers than virtual machines anyway, because it gave providers the ability to sell virtual servers that share an operating system.

Now, with container technology rapidly approaching maturity thanks to the likes of Docker Inc. and CoreOS Inc., Virtuozzo is hoping to hitch a lift on what is one of the data center’s hottest new trends.

Virtuozzo CEO Rob Lovell revealed the company’s plans in an interview with The Register, saying its already held discussions with Docker. Those talks have focused on integration and interoperability, with the idea being that Virtuozzo can hopefully deliver support for Docker apps and lifecycle apps. Virtuozzo’s idea is to become a platform for hosting traditional applications and also containerized microservices. The company is targeting data center operators running 1,000+ Linux servers, with the plan being to help customers migrate their apps into containers.

Part of the plan involves adopting the KVM hypervisor in place of its own proprietary one, because Lovell believes it’s a more suitable choice for hosting Docker images.

The company will also build its own Linux distro based on CentOS.

Virtuozzo also wants to create a new software-defined storage offering based on the company’s own in-house technology, which customers are yet to see. That product will be compatible with Amazon Web Service’s S3 and JOBODs, which will serve as the underlying storage system.

If it comes together, Virtuozzo will be able to offer a fairly comprehensive container-oriented data center stack, helping it to move away from its traditional market of selling to service providers.

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