Artificial intelligence (AI) come crowdsourced labor machine learning startup CrowdFlower, Inc. has raised $10 million Series D in a round that included Canvas Ventures, Trinity Ventures, and Microsoft Corp.

Founded in 2007, CrowdFlower offers what they describe as the essential human-in-the-loop platform for data science teams.

The company’s product focuses on making data useful by helping data teams collect, clean and label their data at scale by combining human-labeled training data, easy to deploy machine learning models, and human-in-the-loop capabilities to help companies create value from their unstructured data.

CrowdFlower AI is said to allow customers to easily create machine learning models using human-labeled training data that can be deployed using humans-in-the-loop for when the model’s predictions fall below a customer defined confidence threshold.

As SiliconANGLE’s Maria Duestcher previously explained:

CrowdFlower’s Product Categorization solution aggregates data from a scalable human cloud of 1.5 million users, and provides it to company customers for analysis. This data is aimed to help those customers optimize their systems, whether offerings or ad campaigns, to correspond with the customer trends at any given time. Big data analytics is one of the more important areas belonging to this trend, and we’ve seen a few major developments lately.

“CrowdFlower has built a great human-in-the-loop platform serving data science teams,” Canvas Ventures Co-Founder and Partner Rebecca Lynn said in a statement. “With their new AI product, CrowdFlower is making it easier and faster for businesses to adopt machine learning.

Interesting

CrowdFlower’s offering, in that in combines the grunt work of real people to create machine learning models that essentially act as artificial intelligence is an interesting model, part Amazon.com, Inc. Mechanical Turk come cutting edge AI.

Microsoft’s interest in the company is also notable given the ever growing trend towards building various artificial intelligence platforms.

“At Microsoft, we’re looking to create experiences for people and businesses where technology intelligently supports what they’re doing,” Microsoft Ventures Corporate Vice President Nagraj Kashyap explained. “CrowdFlower’s approach — combining human and machine intelligence to solve all types of unstructured data problems — aligns with that effort. We look forward to supporting them in their next phase of growth in the broader machine learning and A.I. market.”

Including the new round CrowdFlower has raised $38 million to date; previous investors include Bessemer Venture Partners, Felicis Ventures, FF Angel, Founders Fund, Freestyle Capital, Harmony Partners, K9 Ventures, Quest Ventures, and others.

The company said the new funds would be used to “fuel the adoption of CrowdFlower AI.”

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