UPDATED 08:15 EDT / SEPTEMBER 06 2016

NEWS

What you missed on Big Data: Ease-of-use tops the agenda

It’s a rule of thumb in the technology world that the more accessible a product is, the more widely it will be adopted. As a result, analytics vendors constantly working to make it easier for customers to extract insight from their data. Google led the charge last week by releasing a new machine learning feature for Google Analytics that can automatically highlight important metrics.

If, for instance, a retailer’s ecommerce site experiences an influx of new visitors during a holiday, then the service will now summarize how much traffic it received along with the average purchase size. The information is displayed on neat score cards that are only available in the Google Analytics mobile apps for now, but will presumably make their way to the web version too eventually. The search giant says that the functionality can save users hours of manual data-crunching every week.

Salesforce.com Inc. promises to provide a similar productivity boost with the two extensions that it added to its Wave Analytics service last Thursday, which aim to give users a better understanding of their customers. The first targets workers who use the company’s Marketing Cloud while the other caters to financial professionals. Like Google’s new machine learning feature, the apps make it possible to quickly identity user engagement trends and other important data point that may be of interest to decision-makers.

Salesforce.com shares its focus on helping users make better use of their data with Box Inc., which last week acquired a startup called Wagon Analytics Inc. to bolster its efforts. The outfit has created a dashboarding application that enables workers to quickly visualize and share business information with colleagues. The Wagon team will use the lessons that it learned while building the software to help Box develop new analytics capabilities.

Image via Pixabay

A message from John Furrier, co-founder of SiliconANGLE:

Your vote of support is important to us and it helps us keep the content FREE.

One click below supports our mission to provide free, deep, and relevant content.  

Join our community on YouTube

Join the community that includes more than 15,000 #CubeAlumni experts, including Amazon.com CEO Andy Jassy, Dell Technologies founder and CEO Michael Dell, Intel CEO Pat Gelsinger, and many more luminaries and experts.

“TheCUBE is an important partner to the industry. You guys really are a part of our events and we really appreciate you coming and I know people appreciate the content you create as well” – Andy Jassy

THANK YOU