UPDATED 13:58 EDT / SEPTEMBER 09 2016

NEWS

IPO thaw? Cloud software company Coupa files $75M offer

Tech IPOs are slowly but surely starting to make a resurgence. Less than three weeks after advertising automation specialist The Trade Desk Inc. filed for a public offering, Coupa Inc. is following suit and starting its own journey towards the stock market.

The company’s Securities and Exchange Commission paperwork states that it’s planning to trade on the NASDAQ under the symbol “COUP” and hopes to raise $75 million from public investors. Whether Wall Street will oblige remains to be seen given the recent skepticism towards tech firms hoping to launch a public offering before they become profitable, which is one of the main reasons behind this year’s decrease in Silicon Valley IPO activity.

Unfortunately for Coupa, which makes offers spend management software in the cloud, its balance sheet is firmly in the red. The company posted $83.6 million in revenues from its cloud-based financial management services last year but lost a hefty $46 million. Moreover, Coupa’s SEC filing warns that it does “not expect to be profitable for the foreseeable future.”

But there’s a big silver lining that may help it avoid the fate of other loss-making tech firms like SecureWorks Corp., which raised only $112 million out of the minimum $140 million that it had hoped to bring home after hitting the stock market in April. Coupa reported a massive 66 percent annual sales increase for 2015 and has reduced net losses to $24.3 million in the first half of this year from $25.1 million 12 months earlier.

The company is putting a particular emphasis on cutting sales and marketing costs, which constitute its single largest expense. That’s good news if the recent public offering of fellow software-as-a-service provider Twilio Inc. is any indication.

Wall Street was willing to overlook Twilio’s losses because of its fast revenue growth and active efforts to cut overhead. Similarly, French data integration specialist Talend Inc. also beat expectations with its July IPO thanks to strong sales momentum.

Image via Wikimedia

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