Business has a relationship with information. The modern world of data has only enhanced that relationship, allowing businesses to learn more and see further. As the digital revolution continues, data is becoming the key to business success. As this data moves closer to the center of business, the tools used to manage, understand and present this information must also improve.

To gain some understanding of the latest data management tools, Dave Vellante (@dvellante) and Peter Burris (@plburris), cohosts of theCUBE, from the SiliconANGLE Media team, visited the BigDataNYC 2016 conference in New York. There, they sat down with Ronen Schwartz, senior VP and GM of Data Integration and Cloud Integration at Informatica Corp.

Informatica and the history of data

The discussion opened with a brief history of how Informatica and data have changed together. Schwartz related that Informatica was always focused on data. In the beginning, data was always a part of a single application. It was important, but only in the context of that system.

Later, enterprise started to consider cross-application data, but it was still very limited. He called the world we’re living in “Data 3.0,” with Big Data and small data, and more data consumers than ever before.

Schwartz noted that data was moving to the center of the enterprise. He stated that it wasn’t the application or the data warehouse that mattered, but the whole data.

“Data is the key asset of the enterprise in general,” he said.

Intelligence, data and access

If data is the key asset, then mapping the company’s assets is a very important thing, Schwartz pointed out. Think of financials, he said. A company needs to know where its money is, what it’s doing and who has access. The same is true of their data assets. He claimed that one of the things Informatica brings to the table is the intelligence to map that data.

Users must have access, but a company needs to control who can see what and at what level. Schwartz stressed that a true Data 3.0 infrastructure must support this framework with the intelligence to empower users with the data. Governing the data in the right way gets better results and improves the value of the information.

“In many businesses, the data is becoming the business,” he said.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of BigDataNYC 2016.

Photo by SiliconANGLE