UPDATED 20:07 EDT / OCTOBER 18 2016

NEWS

How Dell EMC is gaining markets with a wide portfolio | #DellEMCWorld

In today’s tech market, there is no one company that can do it all. While some vendors offer end-to-end solutions, usually that’s just to solve a particular problem. Given that customers have a wide range of needs, it takes a broad portfolio to meet all their concerns. This portfolio must also involve partners who can take care of whatever issues are specific to the customer’s own infrastructure. The recent merger of Dell and EMC has created one of the very few enterprises that can handle such widespread business needs.

To learn more about the power of a wide portfolio, Dave Vellante (@dvellante) and Stu Miniman (@stu), cohosts of theCUBE, from the SiliconANGLE Media team, visited the Dell EMC World conference in Austin, TX. There, they met with Marius Haas, president and chief commercial officer, Dell EMC, at Dell Technologies Inc.

Tech market relevance and coverage

The discussion started with Haas explaining that in the tech world, the relevance of the Dell EMC merger is phenomenal. From a coverage perspective, legacy EMC has an unbelievable capability. Together, they now have the most expansive coverage capability in the market. They are also adding small business offerings to their portfolio.

Haas mentioned that between the companies, there are two separate programs. The first and foremost concern was bringing them together as one. The goal was to take the best practices from existing programs and tie them into a single process going forward.

Customer concerns and organization

In going over the merged company’s accounts, Dell discovered there was little overlap in the two companies’ account bases. Haas described this as a big opportunity. To take advantage, both companies have developed a scale-out, scale-down model to address customer needs, no matter how big or small the customer might be.

“A model that can serve a customer at any price point is critical, and I think we’ve done a good job at that,” Haas said.

Customers care about solving their business challenges. Haas pointed out that Dell can use the strength and width of its portfolio to help customers deal with the challenges they face. It’s all about solving problems so customers view Dell EMC as a trusted partner.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of Dell EMC World.

Photo by SiliconANGLE

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