Finding the biggest cloud appeal in individual markets | #reInvent


Removing complexities in enterprise cloud solutions only gets trickier when organizations go global. The very definition of private cloud can change with each nation, creating highly differentiated markets for cloud integrators working with Amazon Web Services platform.

At this year’s AWS re:Invent conference in Las Vegas, NV, Brad Yun Lee, VP of business development and strategy at Bespin Global Inc., and Umair Khan, principal product marketing manager at CA Technologies, joined John Furrier (@furrier) of theCUBE*, from the SiliconANGLE Media team, to talk about cloud’s range of appeals in different markets and how savvy providers can capitalize on them. (*Disclosure below)

Regional clouding

Things started off with a brief explanation of how the two companies work together, as Khan discussed CA’s cloud and infrastructure monitoring capabilities, with Bespin’s use of it for its cloud management platform.

“We are cloud-focused meta-service partnering from Asia, a leading partner with AWS,” Lee shared, with Bespin’s goal being “to help customers with consulting, to migration, and many services … [with] a SaaS base of the two-cycle Bespin service platform,” along with various other things developed in-house to improve cloud adoption for their customers.

Lee also described some of the market differences between countries, as with South Korea’s high focus on mobile services, which had been an early adopter of AWS there, and which was “driving the other enterprises to come along with this cloud wave … and adopting the cloud technology in this era,” he noted.

But despite those marketing differences, customer concerns were largely the same across the board, Khan felt. “What people worry about is different locations of different centers where cloud is hosted, private or public as well. They want a multi-tenant infrastructure, multi-tenant solution capabilities that allows them to monitor cloud from multiple locations,” he stated.

Emerging developments

Khan returned to examining regional distinctions in cloud adoption later on, noting that while the global rate of cloud adoption was becoming quite rapid, he saw developing countries as being even quicker and more dedicated in that regard. “Because they’re adopting the newer applications, they don’t have the traditional legacy infrastructure that they have to go through,” he noted.

Part of that appeal, Khan felt, was led by the benefits for industrial enterprises. With “the biggest industrials disrupting at a rapid pace,” he saw cloud as providing them with “a viable option to drive new application innovation larger and faster. Yes, it’s challenging, migration is a challenging process, but now they have the tools in place, and partners … working together to help,” he said.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of AWS re:Invent. (*Disclosure: AWS and other companies sponsor some AWS re:Invent segments on SiliconANGLE Media’s theCUBE. Neither AWS nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo by SiliconANGLE