Cloud storage operator Bitcasa Inc. has bailed out of the game for good, according to a blog post by ex-Chief Executive Officer Brian Taptich.

But Taptich’s final message that the company is “no more” is nonetheless somewhat cryptic, as he says “this is not bad news.” He claims that the company has become “a part of something much, much bigger” that will allow it to “eliminate the storage and computing limitations of your connected devices, however small.” He neglected to provide any further details.

Adding to the confusion is the fact that Venturebeat last week reported that Intel Corp. had acquired Bitcasa for an undisclosed price. Intel quickly denied the story.

The confusing circumstances of Bitcasa’s demise are perhaps a fitting end for a company that excelled at confusing its customers time and again. The five-year-old company began its life as a single-user platform offering unlimited cloud storage in 2011, getting lots of attention at a TechCrunch conference and raising about $21 million in venture capital funding in its first two years from Horizons Ventures, Pelion Venture Partners and others.

Despite that positive start, things quickly fell apart for Bitcasa, which was forced to announce back in 2014 that it was ending its unlimited storage plan. Strangely, it blamed both low demand and some customers for “abusing” the service by trying to take full advantage of the promised unlimited storage.

Then, in April 2015, the company irked customers a second time when it said it was killing off its consumer-focused Bitcasa Drive service so it could focus on serving business customers instead. The company gave customers just 30 days to move their files or lose them forever, prompting outrage from disgruntled users on this Reddit thread. To cap it all off, the company failed miserably in its efforts to come up with a compelling cloud storage offer for its business customers, losing out to more capable rivals such as Box Inc. and Dropbox Inc.

Even so, Taptich seems to feel that Bitcasa did at least something right over the course of its lifetime, though it wasn’t clear precisely what. “Our hope is that everybody in the Bitcasa extended family – including our partners and end-users – feels as if they reaped some benefit, however small, from this remarkable and intense experience,” he wrote.