The harsh reality for modern women is that while 47 percent of them comprise the total workforce, they still only receive 78 cents for every man’s dollar. And women still lack admission to higher-paying sectors, like tech. Despite technology companies striving to hire women software developers, only one out of every six developers are female, according to the U.S. Bureau of Labor Statistics.

Using a career development tool as opposed to job boards and professional networking sites may be the future for women to bridge the pay gap and begin moving toward careers that lead to conquering the glass ceiling.

‘It’s all about the power of one-size-fits-one. And you can only do that through technology with the appropriate human touchpoint,” said Lisa Skeete Tatum (pictured), co-founder and chief executive officer at Landit Inc. “So, the element of success, the playbook, is common, but how it gets used, what it recommends, how it paths you is all about the individual.”

Landit is a different type of online career site that enables advancement through building a personal playbook and offering personalized services designed to democratize business success for women.

Skeete Tatum spoke about women in tech with Jeff Frick (@JeffFrick), host of theCUBE, SiliconANGLE Media’s mobile live streaming studio, during the Professional Business Women of California Conference in San Francisco, California. (*Disclosure below.)

This week theCUBE spotlights Lisa Skeete Tatum in our Women in Tech feature.

One place for the sum of all your parts

Landit was created in 2015 when Skeete Tatum delved into the world of venture capitalism and raised $2 million dollars in startup funding from organizations such as New Enterprise Associates, Cue Ball Capital, Xfund and Female Founders Fund.

The initial goal for the Landit was to advance and engage women in the workplace. Equally important is that the platform works with companies to both attract and retain diverse talent.  Skeete Tatum explained that large companies have thousands of employees to manage but they lack a turnkey, scalable solution that touches more lives.

Many companies are turning to Landit to find a more personal way to connect with women in a seamless way, and the company helps them do that using analytics to track the value. “We have several multinational companies that have women all over the globe, and they can have a common experience. But because we’re technolog,y they can measure. So, they can see the engagement; they can see the pathing, so for them it’s a win-win,” Skeete Tatum said.

Landit users do not lack skills and training; they use the site as a place to start to build a playbook that helps them navigate their career path. The site also offers companies with a solution to invest in the women they employ and “path” in the right direction.

Plus, it provides an opportunity for those women at an inflection point, where they are stuck in one position or at a crossroads in their career, Skeete Tatum explained. This is where Landit differentiates itself from other career tools.

Women can go to the site and begin designing their playbook with “To-Do” items, tracking weekly accomplishments, building a personal brand, searching for advisers and coaches, and taking advantage of career-boosting services.

“Our goal is to knit all that together and essentially path you because it is overwhelming. Woman want the relevant information in their busy lives that [they] can action on,” Skeete Tatum noted.

She also added that women need to build a “Board” of coaches, mentors and sponsors to guide them through career choices. She described coaches as high-power experts that provide insight and recognize patterns that move people forward; mentors as individuals who influence and help examine idead; and sponsors as the door openers and network builders.

Believing that the best investment a woman can make is in herself, Skeete Tatum places the onus on the individual to invest and manage their own career. Landit also helps women develop their personal brands in a world where branding is everything.

“Mid-career is too late to start thinking about your brand. You have to cultivate that early on, [and] most people don’t know the formula. It accounts for 25 percent of your success. … It’s not just working hard and keeping your head down, it is what is the authentic message that you signal to the world,” she said.

What’s the future for Landit? “… Our goal is to unlock the talent of women around the globe,” Skeete Tatum said.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of the PBWC Conference. (*Disclosure: Some segments on SiliconANGLE Media’s theCUBE are sponsored. Sponsors have no editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE