WalkMe Inc., maker of a platform for understanding and improving user experience, has made its second acquisition, picking up Jaco Analytics Inc. and its user experience visualization technology.

WalkMe calls its cloud-based service a “guidance and engagement platform.” The software enables companies to offer contextual guidance, help and prompts to application users or website visitors using a combination of navigation maps and machine learning that models perceived user intent.

It can guide visitors through the steps needed to complete a process, send them to other pages and deliver articles and offers depending upon what the visitor appears to be trying to accomplish. Businesses can use the product to reduce information technology help desk support inquiries, streamline workflows and improve the user experience. WalkMe includes an analytics engine that website or application owners can use to gain insight into how their sites are being used.

Jaco is a session recorder combined with an analytics back end that captures each visitor’s scrolls, clicks and mouse moves and aggregates that information across multiple visits so that website owners can better understand problem areas or confusion. For example, if a particular error message is being displayed frequently, developers can drill down to individual sessions in order to understand what actions precede the error. Jaco also has a built-in scoring feature that alerts developers to common problems or behaviors and enables them to play back individual user sessions to see precisely how those issues were manifested.

WalkMe will continue to offer Jaco as a standalone service and also integrate it into its existing engagement platform. The company expects to use Jaco’s visualization technology to better present information from its analytics dashboard. “Our analytics suite is very sophisticated, but you have to understand how to read analytics,” said Rephael Sweary, president and co-founder of WalkMe. “We’ll take the data that we already collect and make it possible for you to see it in a video format.”

Launched five years ago, the WalkMe platform is currently used by more than 1,000 companies, including more than 20 percent of the Fortune 500. The company has raised over $92 million.

This is its second acquisition, for which terms weren’t disclosed. It acquired Abbi Ltd., a maker of mobile A/B testing software, in January.

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